The Licensing Letter

Editorial

Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods

By Allison Watkinson TLL Reporter Rocket Licensing has secured a partnership with Cambridge Satchels to create a licensed capsule collection to celebrate the Miffy brand's 70th anniversary. "This year celebrates the design icon Miffy as she turns 70 — and she’s never looked better," said Mercis marketing director, Marja Kerkhof. "This very special collaboration, which … [Read more...] about Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods

Wilder and Hasbro Partner for Interactive NERF Gaming Toys

By Allison Watkinson TLL Reporter Wilder and Hasbro have developed a new collaborative collection of NERF branded toys and accessories that combine immersive gaming with real-world play. Scheduled to launch in July 2025, the NERF Battle Play Experience collection offers a selection of themed targets and accessories. The new licensed products will introduce … [Read more...] about Wilder and Hasbro Partner for Interactive NERF Gaming Toys

Monster Jam Crashes Into European Market with Beanstalk Licensing

By Allison Watkinson TLL Reporter Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories. Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and … [Read more...] about Monster Jam Crashes Into European Market with Beanstalk Licensing

The Rolling Stones and Aston Martin Aramco Rock On with New Collection

By Allison Watkinson TLL Reporter The Aston Martin Aramco Formula One team has partnered with the Rolling Stones rock band for an exclusive collection of co-branded merchandise. The limited-edition collection includes hoodies, t-shirts and caps that sport the Rolling Stones tongue logo with Aston Martin wings. On April 24, a selection of Aston Martin Aramco fans won the … [Read more...] about The Rolling Stones and Aston Martin Aramco Rock On with New Collection

Dove and Chamberlain Coffee Sprout Plant Milk Partnership

By Allison Watkinson TLL Reporter Dove has launched a licensing collaboration with Chamberlain Coffee to promote its new Dove Plant Milk Cleansing collection. The Dove Plant Milk Cleansing collection features a proprietary blend of vegan and cruelty-free ingredients that are made without sulfates and parabens. Available in four distinct fragrances, the product line-up … [Read more...] about Dove and Chamberlain Coffee Sprout Plant Milk Partnership

Hilary Duff Brings Below 60 Fragrances to QVC

By Allison Watkinson TLL Reporter QVC has partnered with Hilary Duff and the Below 60 brand to debut an exclusive fragrance diffuser kit through its retail platforms. For the partnership, QVC is featuring an exclusive branded offer that includes two of Below 60's plug-in diffuser starter kits. Each starter kit features a plug-in diffuser, two of Below 60's signature scented … [Read more...] about Hilary Duff Brings Below 60 Fragrances to QVC

Hasbro and Disney Extend Partnership for Star Wars and Marvel

By Allison Watkinson TLL Reporter Hasbro and Disney Consumer Products have signed a multi-year agreement that extends their existing licensing partnership for Star Wars and Marvel products. Under the extended agreement, Hasbro will continue to develop and manufacture toys, games and collectibles that are based on the two entertainment brands. "We look forward to … [Read more...] about Hasbro and Disney Extend Partnership for Star Wars and Marvel

Who’s News: Spin Master Appoints Jonathan Roiter to its Executive Team

By Allison Watkinson TLL Reporter Spin Master has selected Jonathan Roiter to serve as the company's new executive vice president and chief financial officer. "As we continue to execute against our vision to create magical play experiences for kids and families around the world, we are excited to welcome Jonathan to Spin Master," said Spin Master CEO, Max Rangel. "Jonathan … [Read more...] about Who’s News: Spin Master Appoints Jonathan Roiter to its Executive Team

Merchantwise Launches A Minecraft Movie Licensing Program in ANZ

By Allison Watkinson TLL Reporter Merchantwise has launched partnerships for A Minecraft Movie's licensing and retail campaign across Australia and New Zealand. The licensing partnerships offer a range of product types that feature inspiration from both the feature film and the original Minecraft video game. Offered at a variety of major and specialty retail stores, … [Read more...] about Merchantwise Launches A Minecraft Movie Licensing Program in ANZ