By Gary Symons TLL Editor in Chief Phreesia is teaming up with Sesame Workshop, the nonprofit behind Sesame Street, to deliver health and wellness messages to parents during children’s medical appointments. Phreesia is a company specializing in digital patient intake and engagement, and has just announced a new licensing partnership with Sesame Workshop. The collaboration, … [Read more...] about Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office
Editorial
Aviation American Gin and Wrexham AFC Raise a Glass to Football History
By Gary Symons TLL Editor in Chief Move over, boring bottles of gin gathering dust on your shelf. Aviation American Gin is back with a limited-edition commemorative pack that celebrates Wrexham AFC’s improbable, borderline cinematic rise to the Championship. Yes, it's the same team that went from “local club with loyal fans” to “Hollywood Netflix darlings who keep winning at … [Read more...] about Aviation American Gin and Wrexham AFC Raise a Glass to Football History
NFL Trades Cleats for Crocs in New Footwear Collection
TLL Staff Football fans can now cheer on their favorite teams in comfort, thanks to a new, multi-year licensing deal between the National Football League and Crocs. The partnership will debut the first-ever NFL x Crocs Collection, featuring team-themed clogs and Jibbitz charms designed to capture the spirit of game day. The line will roll out in stages, with the first drop … [Read more...] about NFL Trades Cleats for Crocs in New Footwear Collection
Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line
TLL Staff Captain Morgan Sliced is teaming up with Pluto Golf for its first apparel collaboration, introducing the limited-edition Play the Slice Capsule Collection. The line, which debuts Aug. 22 exclusively at Pluto.Golf, includes polos, shorts, hats, windbreakers and Pluto’s P1 sneakers. The gear is designed for golfers who embrace bold looks as much as big swings, said … [Read more...] about Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line
Licensing Deals You May Have Missed: From Coco Gauff’s Smoothie to Transformers Cameras
TLL Staff From tennis stars and tomato candles to horror icons and wizarding cafés, brands are doubling down on collaborations this week. Here are six deals you may have missed this week. Coco Gauff partners with Naked JuiceNaked Juice has tapped U.S. tennis star Coco Gauff for its first-ever athlete-inspired smoothie, unveiled ahead of the U.S. Open. The “Coco Gauff … [Read more...] about Licensing Deals You May Have Missed: From Coco Gauff’s Smoothie to Transformers Cameras
Campbell’s Chunky and Pabst Invite Fans to “Crack Open a Warm One”
By Gary Symons TLL Editor in Chief Campbell’s Chunky has always billed itself as the soup that eats like a meal. Now, thanks to a partnership with Pabst Blue Ribbon, it might also drink like one. The two brands have joined forces on a pair of new creations that combine hearty comfort food with a splash of PBR’s malty flavor. The two new products are a "Beer Cheese with … [Read more...] about Campbell’s Chunky and Pabst Invite Fans to “Crack Open a Warm One”
Bath & Body Works Casts a Spell With Disney Villains Fragrance Collection
By Gary Symons TLL Editor in Chief Bath & Body Works is taking a walk on the wicked side with its latest line of fragrances. Fresh off the glittering success of its Disney Princess fragrance collection earlier this year, the retailer is swapping tiaras for thorns with its latest collaboration: The Disney Villains Collection. Launching September 3, the line captures the … [Read more...] about Bath & Body Works Casts a Spell With Disney Villains Fragrance Collection
Surge Brands Scoops Up First Licensing Deals For Mister Softee
TLL Staff Surge Brands has announced the first wave of licensing partners for Mister Softee, expanding the iconic ice cream truck brand into new product categories aimed at reaching younger generations of consumers. The program’s initial partners include Centric Beauty/Taste Beauty for health and beauty products, Multipet for pet toys and accessories, C-Life Group for apparel … [Read more...] about Surge Brands Scoops Up First Licensing Deals For Mister Softee
EB Games Expands Gaming Merchandise Through Xbox Licensing Deal
By Gary Symons TLL Editor in Chief EB Games is expanding its consumer products business through a new licensing partnership with Xbox Gaming Consumer Products, bringing apparel, accessories and home goods tied to blockbuster video game franchises into stores across Australia and New Zealand. The agreement extends across multiple Xbox Game Studios properties, as well as … [Read more...] about EB Games Expands Gaming Merchandise Through Xbox Licensing Deal
London Studio Artists Collective Earns Recognition at Greeting Card Awards
By Gary Symons TLL Editor in Chief The London Studio, a U.K.-based art licensing and design company, announced that members of its Artists Collective have won multiple honors at the world's two major greeting card awards. Those include multiple awards at the recent U.S. Greeting Card Association’s Louie Awards and finalist spots at the upcoming Henries Awards in the United … [Read more...] about London Studio Artists Collective Earns Recognition at Greeting Card Awards