By Allison Watkinson TLL Reporter Sesame Workshop has announced the promotion of Nishita Gupte to serve as its senior vice president of strategy and transformation. In this new role, Gupte will lead the development and execution of the organization’s long-term strategy to adapt to the evolving landscape of modern childhood experiences. Her work will focus on … [Read more...] about Who’s News: Sesame Workshop Appoints New SVP of Strategy & Transformation
Editorial
The Toy of the Year Awards Raised a Cool Million for Kids in Need
By Gary Symons TLL Editor in Chief Friday the 13th turned out to be lucky for kids all over the world, as the Toy Foundation's Toy of the Year Awards raised more than $1 million at its February 13 award ceremony. Organizers say the cool million dollars raised was a record-setting philanthropic achievement for the organization. The TOTY Awards were held at Pier … [Read more...] about The Toy of the Year Awards Raised a Cool Million for Kids in Need
Spin Master Expands Ms. Rachel Toy Line With Bedtime Playset, New Vehicles
By Allison Watkinson TLL Reporter Spin Master Corp. has added three products to its Ms. Rachel toy collection, including a bedtime-themed playset and two pull-back vehicles, as the licensed preschool line continues its rapid expansion in the infant and toddler segment. The new offerings — the Goodnight Frankie Bedtime Playset and the 1-2-3 Roll! Herbie and Ms. Rachel … [Read more...] about Spin Master Expands Ms. Rachel Toy Line With Bedtime Playset, New Vehicles
Sun-Maid Taps Earthbound Brands as Exclusive Licensing Agency
By Gary Symons TLL Editor in Chief Earthbound has plenty of raisins to celebrate as it has been named the exclusive licensing agency for Sun-Maid Growers of California. It's the second new client announcement for Earthbound this week, as the agency was also named the exclusive licensing agency for Newman’s Own, the food brand founded by actor Paul Newman that donates … [Read more...] about Sun-Maid Taps Earthbound Brands as Exclusive Licensing Agency
WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken
By Allison Watkinson TLL Reporter The tactical lifestyle brand WOLFpak and Mattel Inc. have announced a new licensed collection featuring the Barbie and Ken brands, including backpacks, bags and accessories. The partnership marks the second collaboration between the two companies, following the release of a Hot Wheels Racing line in November 2025. The collection arrives … [Read more...] about WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken
Kung Fu Tea Kicks Off Wellness Line With ADVANCED Hydration Partnership
By Gary Symons TLL Editor in Chief Kung Fu Tea has partnered with supplement brand ADVANCED to launch a functional beverage line that aims to deliver a one-two punch of flavor and hydration. The HYDRATION+ Immunity line, debuting during Lunar New Year, transforms three Kung Fu Tea flavors — Peach Oolong, Sunshine Pineapple Tea and Passionfruit Green Tea — into caffeine-free, … [Read more...] about Kung Fu Tea Kicks Off Wellness Line With ADVANCED Hydration Partnership
Raw C and Violet Crumble Get Crackin’ on Flavored Coconut Water
By Allison Watkinson TLL Reporter Raw C has partnered with Australian confectionery brand Violet Crumble to launch a limited-edition chocolate honeycomb-flavored coconut water. The new product has just launched and is now available at selected Coles stores across Australia. The collaboration, facilitated by licensing agency Asembl, combines Violet Crumble's honeycomb recipe … [Read more...] about Raw C and Violet Crumble Get Crackin’ on Flavored Coconut Water
Newman’s Own Taps Earthbound Brands as New Licensing Agent
By Allison Watkinson TLL Reporter Earthbound Brands has been named the exclusive licensing agency for Newman's Own, the food brand founded by actor Paul Newman that donates all profits to charity, the companies announced. The partnership aims to expand Newman's Own into new product categories including snacks, frozen foods, beverages and lifestyle items … [Read more...] about Newman’s Own Taps Earthbound Brands as New Licensing Agent
Jif and Smucker’s Launch PB&J-Inspired Sprinkles for Home Bakers
By Allison Watkinson TLL Reporter The classic peanut butter and jelly combination is getting a colorful makeover in the baking aisle. Jif and Smucker's have partnered with My Favorite Company to launch a line of flavor-inspired sprinkles that reimagine the iconic pantry duo as playful baking decorations. The collection, available now at Walmart stores nationwide, includes … [Read more...] about Jif and Smucker’s Launch PB&J-Inspired Sprinkles for Home Bakers
Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?
By Gary Symons TLL Editor in Chief This is apparently the day for weird, licensed mashups. First we had the Super Mario-inspired collab for deodorant that will make you "smell like a hero." Now, it's Johnsonville Sausages flavored with Dr Pepper. Next, maybe a soda that tastes like sausages? The partners in this latest, and highly unlikely joint venture say they are … [Read more...] about Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?