By Gary Symons TLL Editor in Chief Teddy Mountain has signed a licensing deal with Haylett Entertainment to create plush toys inspired by the animated holiday special Piney: The Lonesome Pine. Teddy Mountain, a global supplier of do-it-yourself plush products, will produce and distribute both fully stuffed and DIY versions of Piney characters, which will be available to … [Read more...] about Teddy Mountain Plush Toys Coming For ‘Piney: The Lonesome Pine’
Editorial
Red Roses Rugby Side Teams Up With The Spice Girls
By Gary Symons TLL Editor in Chief The Red Roses, England’s women’s rugby team, have teamed up with the Spice Girls in a high-profile collaboration that leaders say will highlight a pivotal year for women’s rugby and broaden the sport’s reach to new audiences. The partnership unites the world’s No. 1 women’s rugby side with the most successful girl group of all time as … [Read more...] about Red Roses Rugby Side Teams Up With The Spice Girls
Color Me Mine Offers Pottery Painting for Young Fans of Gabby’s Dollhouse
TLL Staff Color Me Mine is offering themed pottery-painting activities and events at its studios, in a collaboration with the upcoming Gabby’s Dollhouse: The Movie. The animated DreamWorks Animation release premieres on September 26, and the nation-wide Color Me Mine event will continue through the end of October. The partnership brings characters and themes from the popular … [Read more...] about Color Me Mine Offers Pottery Painting for Young Fans of Gabby’s Dollhouse
Bravado Launches Apparel Line and Web Shop for DMX
TLL Staff Bravado, the artist merchandise and lifestyle company under Universal Music Group, has launched a new official web shop and merchandise collection honoring the late rapper and actor DMX. The launch was developed in partnership with the Estate of Earl Simmons, better known as DMX. It debuted Tuesday at darkmanx.com. The collection includes three premium t-shirts and … [Read more...] about Bravado Launches Apparel Line and Web Shop for DMX
Protecting Brands in the Age of AI: A Conversation with JPatton
JPatton’s layered security labels combine currency-grade printing, holography, and forensic codes to protect against counterfeiting. Image courtesy of JPatton. How JPatton Has Adapted to Protect Brands From New Threats to IP In an era when counterfeiters move at the speed of AI, brands are under constant attack. Fake merchandise, unauthorized product diversion, and digital … [Read more...] about Protecting Brands in the Age of AI: A Conversation with JPatton
Smiley Showcases Licensing Portfolio on New B2B Website
TLL Staff The Smiley Company has launched a new business-to-business website designed to showcase its brand portfolio, licensing opportunities and global campaigns. The site, located at www.thesmileycompany.com, is aimed at licensees, retailers and brands seeking to collaborate with the company best known for its yellow smiley face icon. Essentially the company has created a … [Read more...] about Smiley Showcases Licensing Portfolio on New B2B Website
Nex and Bluey Create Gaming Experience to Keep Kids Active
By Gary Symons TLL Editor in Chief Nex and Bluey have come up with a solution for parents concerned their kids are getting too much screen time, and not enough active play. Nex, maker of the Nex Playground active play system, is partnering with BBC Studios to create a new interactive game experience based on the animated series Bluey. The game, which will debut in October, … [Read more...] about Nex and Bluey Create Gaming Experience to Keep Kids Active
Xilam Animation Constructs New Deals for Piggy Builders
By Allison Watkinson TLL Reporter Xilam Animation has announced the development of a new licensing program and broadcast partnerships for its animated preschool series, Piggy Builders. France TV Distribution has been appointed as the licensing representative for Piggy Builders across France, Belgium and Switzerland. The program will focus on building a range of … [Read more...] about Xilam Animation Constructs New Deals for Piggy Builders
Who’s News: Mattel Announces Major Leadership Restructuring
By Allison Watkinson TLL Reporter Mattel is launching a new brand organization and leadership structure that will integrate marketing across the company's Global Brands and Franchise teams. The reorganized leadership structure includes several promotions to newly-created and existing executive roles at the company. These new promotions include Roberto Stanichi as … [Read more...] about Who’s News: Mattel Announces Major Leadership Restructuring
Circle K and Guy Fieri Fire Up Flavorful Collaboration
By Allison Watkinson TLL Reporter Alimentation Couche-Tard and Guy Fieri are teaming up to bring a selection of Flavortown menu items to Circle K convenience stores. The collaborative partnership will bring a total of 11 licensed items to participating Circle K and Holiday Stationstore locations. “Flavortown is as much a lifestyle as it is a place so when it comes … [Read more...] about Circle K and Guy Fieri Fire Up Flavorful Collaboration