By Allison Watkinson TLL Reporter Marvel Studios and Kellanova have teamed up for a licensed Pop-Tarts collection to promote the upcoming film, The Fantastic Four: First Steps. The Fantastic Four pastry line-up features four Pop-Tarts Frosted varieties including Strawberry, Brown Sugar Cinnamon and S’mores, as well as the return of the brand's limited-edition Frosted Blue … [Read more...] about Marvel Studios and Kellanova Team Up for Fantastic Four Pop-Tarts
Editorial
Disney and Green Pet Launch Licensed Cooling Pet Pads
By Allison Watkinson TLL Reporter Disney has launched a partnership with Green Pet for a licensed collection of character-inspired pet products. Known for its sustainable products, Green Pet is introducing a line that offers several designs of the company's patented Cool Pet Pads. Cool Pet Pads are pressure-activated and self-cooling mats that are designed to keep pets … [Read more...] about Disney and Green Pet Launch Licensed Cooling Pet Pads
Rich’s Debuts Baileys Partnership at IDDBA 2025
By Allison Watkinson TLL Reporter Rich's and Diageo are showcasing their new Baileys licensing partnership at the 2025 International Dairy Deli Bakery Association (IDDBA) conference. Located at booth #2425, Rich's will give IDDBA attendees a first look at its new portfolio of Baileys branded products, while also featuring live demonstrations and experiences. Featuring a … [Read more...] about Rich’s Debuts Baileys Partnership at IDDBA 2025
LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium
By Allison Watkinson TLL Reporter Toei Animation and the Los Angeles Dodgers are launching a game-day promotion that will bring the One Piece anime to Dodgers stadium. Taking place on July 3, the licensed One Piece Night activation will coincide with the Major League Baseball teams' upcoming game against the Chicago White Sox. The single-day event will feature a variety of … [Read more...] about LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium
Dunkin’ Celebrates Donut Day with Stoney Clover Lane
By Allison Watkinson TLL Reporter Dunkin’ has partnered with Stoney Clover Lane to debut a limited-edition accessories collection to commemorate National Donut Day. Celebrated June 6, the National Donut Day collection combines Stoney Clover Lane’s luxury accessories with inspiration from Dunkin’s coffee and donut varieties. “We’re thrilled to partner with Dunkin’ for … [Read more...] about Dunkin’ Celebrates Donut Day with Stoney Clover Lane
Hello Einstein and Gamisodes Launch Baby Einstein Content
By Allison Watkinson TLL Reporter Hello Einstein Studios has partnered with the Gamisodes entertainment platform to launch interactive episodes for Baby Einstein. Operating for close to three decades, Baby Einstein is an educational entertainment franchise for infants, toddlers and preschoolers. The franchise is designed to encourage curiosity, discovery and imagination in … [Read more...] about Hello Einstein and Gamisodes Launch Baby Einstein Content
Seagram’s Escapes Gets Ready to Rumble with WWE
By Allison Watkinson TLL Reporter TKO Group Holdings and Seagram's Escapes have launched a multi-year licensing partnership for a Seagram's Escapes Spiked beverage collection inspired by the WWE. The co-branded collection includes three revamped offerings from the beverage company's existing line-up of Spiked drink flavors. Based on well-known wrestling phrases from … [Read more...] about Seagram’s Escapes Gets Ready to Rumble with WWE
Taylor Swift Reclaims Ownership of Her First Six Albums
By Gary Symons TLL Editor in Chief Taylor Swift has officially regained ownership of the master recordings of her first six albums, marking the end of a lengthy dispute over the rights to her early music. Swift announced the acquisition on her official website, calling it a long-awaited resolution. “All of the music I've ever made now belongs to me,” she wrote, describing … [Read more...] about Taylor Swift Reclaims Ownership of Her First Six Albums
Hurley and Travis Barker Drum Up New Fashion Partnership
By Allison Watkinson TLL Reporter Hurley has signed an agreement with drummer and music producer Travis Barker for a licensed capsule collection and brand ambassador partnership. Travis Barker is an American musician and producer who has sold millions of records as both a solo artist and with punk rock bands like +44, Blink-182 and Transplants. Throughout his career, Barker … [Read more...] about Hurley and Travis Barker Drum Up New Fashion Partnership
Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership
By Gary Symons TLL Editor in Chief UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear. Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style. Aspinall is a British MMA star who currently competes … [Read more...] about Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership