By Allison Watkinson TLL Reporter Dr. Seuss Enterprises is responding to consumer demand for location-based entertainment by expanding its relationship with Wildbrain CPLG. The licensing agency has been appointed to represent the brand's location-based entertainment (LBE) rights across the U.K., Europe and Asia-Pacific, excluding Greater China, the companies announced … [Read more...] about Dr. Seuss Taps WildBrain CPLG to Expand Location-Based Entertainment
Editorial
Brand Central Toasts New Relationship as Licensing Agency for Boston Beer
By Allison Watkinson TLL Reporter Top 10 licensing agency Brand Central has been appointed the licensing representative for The Boston Beer Company, the agency announced Tuesday. Brand Central is among the world's top licensing agencies by revenue, with a strong specialty in working with top global food and beverage brands. This agreement pairs the agency with one of … [Read more...] about Brand Central Toasts New Relationship as Licensing Agency for Boston Beer
Care Bears Bring the Love to The Masked Singer
By Allison Watkinson TLL Reporter Cloudco says it’s thrilled that the Care Bears will grace the stage for the first time on the popular musical mystery show The Masked Singer. The Care Bears will make their debut on the hit FOX series during a special themed episode called “Care Bears Night,” airing tomorrow, March 11 (8:00–9:02 p.m (ET/PT). “We’re excited to share … [Read more...] about Care Bears Bring the Love to The Masked Singer
California Pizza Undertakes Massive Expansion of Consumer Goods Division
By Gary Symons TLL Editor in Chief California Pizza Kitchen (CPK) is going beyond pizza in a massive, global expansion of its consumer packaged goods business. That expansion is taking place in the wake of CPK’s acquisition by an investor group led by Consortium Brand Partners in December. “Expanding CPK’s global licensing business was a major part of our investment … [Read more...] about California Pizza Undertakes Massive Expansion of Consumer Goods Division
Frida Kahlo Featured in ‘Artistic Medicine’ Fashion Collection
By Allison Watkinson TLL Reporter A new fashion collection inspired by Mexican artist Frida Kahlo will launch across Poland, Slovakia and the Czech Republic in March. The launch is part of European fashion. brand Medicine’s ‘Artistic Medicine’ collections, in which the brand collaborates with artists to create limited edition drops. The idea is to celebrate art not as … [Read more...] about Frida Kahlo Featured in ‘Artistic Medicine’ Fashion Collection
John Wick Eau de Parfum for the Hitman in All of Us
By Gary Symons TLL Editor in Chief The fragrance brand Scentbird has come out with a surprising new Eau de Parfum inspired by the dog-loving hitman John Wick. Scentbird says the new fragrance brings “the scent of the legendary Baba Yaga into the world of fragrance,” with the striking aroma of vengeance and death, backed up by subtle notes of blood and gunpowder. Okay, … [Read more...] about John Wick Eau de Parfum for the Hitman in All of Us
Barbie Announces International Women’s Day Celebrations
By Allison Watkinson TLL Reporter Mattel is introducing a licensed Barbie Dream Team collection in celebration of International Women’s Day on March 8, 2026. “Barbie has always championed the belief that girls can be anything,” said Mattel’s head of Barbie, Nathan Baynard. “From astronauts to CEOs, Barbie has broken barriers and redefined what’s possible—igniting … [Read more...] about Barbie Announces International Women’s Day Celebrations
Court Order for Tariff Refunds A Boon to Licensors and Retailers
By Gary Symons TLL Editor in Chief A federal trade court has ordered U.S. Customs and Border Protection to begin issuing refunds with interest on more than $130 billion in tariffs ruled illegal by the Supreme Court last month. The decision, which rejected a request by the Trump administration to delay implementation of refunds, could significantly impact retailers and … [Read more...] about Court Order for Tariff Refunds A Boon to Licensors and Retailers
Line Friends to Become First Licensed AI-Powered Companions
By Gary Symons TLL Editor in Chief IPX and Kindred Labs aim to make history by creating the first licensed AI companions with characters from Line Friends, BT21, Zo & Friends and more. Through the partnership, Kindred Labs and IPX plan to create AI-powered companion experiences that bring expressive character personalities into everyday digital life through … [Read more...] about Line Friends to Become First Licensed AI-Powered Companions
Care Bears Launched Major Expansion of Global Publishing
By Allison Watkinson TLL Reporter Cloudco Entertainment is ramping up its publishing strategy for the Care Bears brand through partnerships with major publishers, including HarperCollins, Scholastic, Running Press, and Penguin Random House. The expansion comes as the 45-year-old brand seeks to deepen connections with its multigenerational audience through books, … [Read more...] about Care Bears Launched Major Expansion of Global Publishing