By Gary Symons TLL Editor in Chief Bath & Body Works is taking a walk on the wicked side with its latest line of fragrances. Fresh off the glittering success of its Disney Princess fragrance collection earlier this year, the retailer is swapping tiaras for thorns with its latest collaboration: The Disney Villains Collection. Launching September 3, the line captures the … [Read more...] about Bath & Body Works Casts a Spell With Disney Villains Fragrance Collection
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Surge Brands Scoops Up First Licensing Deals For Mister Softee
TLL Staff Surge Brands has announced the first wave of licensing partners for Mister Softee, expanding the iconic ice cream truck brand into new product categories aimed at reaching younger generations of consumers. The program’s initial partners include Centric Beauty/Taste Beauty for health and beauty products, Multipet for pet toys and accessories, C-Life Group for apparel … [Read more...] about Surge Brands Scoops Up First Licensing Deals For Mister Softee
EB Games Expands Gaming Merchandise Through Xbox Licensing Deal
By Gary Symons TLL Editor in Chief EB Games is expanding its consumer products business through a new licensing partnership with Xbox Gaming Consumer Products, bringing apparel, accessories and home goods tied to blockbuster video game franchises into stores across Australia and New Zealand. The agreement extends across multiple Xbox Game Studios properties, as well as … [Read more...] about EB Games Expands Gaming Merchandise Through Xbox Licensing Deal
London Studio Artists Collective Earns Recognition at Greeting Card Awards
By Gary Symons TLL Editor in Chief The London Studio, a U.K.-based art licensing and design company, announced that members of its Artists Collective have won multiple honors at the world's two major greeting card awards. Those include multiple awards at the recent U.S. Greeting Card Association’s Louie Awards and finalist spots at the upcoming Henries Awards in the United … [Read more...] about London Studio Artists Collective Earns Recognition at Greeting Card Awards
Energizer and Jeep Partner on Rugged New Lighting Collection
By Gary Symons TLL Editor in Chief Energizer Holdings Inc. has partnered with the Jeep brand to launch a new collection of portable lighting products designed for outdoor enthusiasts. The Jeep x Energizer collection, available online and at select U.S. retailers, includes eight lighting products ranging from headlamps and lanterns to flashlights and keychain accessories. … [Read more...] about Energizer and Jeep Partner on Rugged New Lighting Collection
Kartoon Studios Expands Stan Lee Brand with Global Brand Partnerships
TLL Staff Kartoon Studios, Inc. just announced a major expansion of its Stan Lee consumer products portfolio this week, unveiling a series of new licensing deals and brand activations. The late comic creator and founder of Marvel Comics remains an enduring cultural icon, particularly as he appeared in all Marvel movies up until the time of his passing. Kartoon Studios says … [Read more...] about Kartoon Studios Expands Stan Lee Brand with Global Brand Partnerships
SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
By Gary Symons TLL Editor in Chief SmileyWorld has launched a global back-to-school campaign designed to help its licensing partners boost visibility and connect with young consumers through a content-driven approach. Developed by the Smiley Studio Marketing Team, the social-first initiative features playful, influencer-led content in key markets across North America and … [Read more...] about SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
Chordal Expands Music Rights Platform with Wave of New Partnerships
By Gary Symons TLL Editor in Chief Chordal, a music rights technology company specializing in sync licensing, has announced a new slate of partners joining its platform. The list of new partners joining Chordal include Nettwerk Music Group, Marathon Artists, Futures, Neon Gold, Avenue A, Anara Publishing, Mesh, DEEWEE, Involved Publishing, Maktub, EPM Music, Lo Fi Music, and … [Read more...] about Chordal Expands Music Rights Platform with Wave of New Partnerships
Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
TLL Staff Licensing International has formed a strategic partnership with the International Association of Amusement Parks and Attractions (IAAPA), the leading global organization for the attractions industry. The alliance aims to deepen connections between licensing and attractions by providing members of both associations with expanded access to educational resources, … [Read more...] about Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
By Gary Symons TLL Editor in Chief The experiential entertainment leader Falcon's Creative Group has been tapped to create immersive experiences in New Murabba, a massive redevelopment of the downtown heart of Riyadh in Saudi Arabia. New Murabba has now signed a long-term strategic agreement with Falcon’s "to create visionary concepts and immersive experiences" for The … [Read more...] about Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia