TLL Staff Sephora Collection has partnered with the Tabasco brand on a limited-edition beauty collaboration that brings the hot sauce maker into the cosmetics category for the first time. The deal was facilitated by IMG Licensing. The collaboration centers on Sephora Collection’s Outrageous Plump Volume Effect Lip Gloss, formulated with chili pepper extract and hyaluronic … [Read more...] about Sephora and Tabasco Launch Spicy, Limited-Edition Lip Gloss Line
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Gibson Partners With Keith Richards on Limited-Edition ES-355 Replicas
TLL Staff Gibson has announced a new partnership with Rolling Stones co-founder Keith Richards, unveiling two limited-edition recreations of his iconic 1960 Gibson ES-355 guitar. The collaboration introduces the Keith Richards 1960 ES-355 Collector’s Edition, Signed Guitar and Label, and the Keith Richards 1960 ES-355, Signed Label, both handcrafted by Gibson Custom in … [Read more...] about Gibson Partners With Keith Richards on Limited-Edition ES-355 Replicas
“Truly Seen and Heard:” Mattel Releases First-Ever Autistic Barbie
By Gary Symons TLL Editor in Chief Mattel has smashed an important barrier for autistic children by introducing its first-ever autistic Barbie doll. The new doll is part of the ever-expanding Barbie Fashionistas line. It was developed in collaboration with the autistic community and designed to reflect a range of lived experiences associated with autism. In creating the new … [Read more...] about “Truly Seen and Heard:” Mattel Releases First-Ever Autistic Barbie
Swizzels and Sunkissed Sign Sweet Cosmetics Collaboration
By Allison Watkinson TLL Reporter Swizzels has launched a collaboration with the Sunkissed beauty label to create a product range based on its portfolio of confectionary brands. Brokered by Blonde Sheep Licensing, the partnership grants Sunkissed the rights to manufacture and distribute Swizzels-inspired collections throughout the next 3 years. “We are delighted to … [Read more...] about Swizzels and Sunkissed Sign Sweet Cosmetics Collaboration
Early Bird Registration for Licensing Expo 2026 Ends January 31
TLL Staff There's just a few weeks left to take advantage of Early Bird registration discounts for Licensing Expo 2026. Organizer Informa Markets says early registration will end on January 31 for this year's Expo, which returns to the Mandalay Bay resort from May 19–21. Licensing Expo 2026 is expected to bring together 5,000-plus brands for opportunities to engage with … [Read more...] about Early Bird Registration for Licensing Expo 2026 Ends January 31
Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
By Gary Symons TLL Editor in Chief The LEGO Group has partnered with The Pokémon Company on its first ever Pokémon Lego sets. It's a brand licensing match made in marketing heaven, as the deal combines the world's most popular toy product, with one of the world's top entertainment and video game brands. “Pokémon has always inspired discovery and connection and partnering … [Read more...] about Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
Concept One Creates Licensed Accessories with Weatherproof Vintage
By Allison Watkinson TLL Reporter Concept One Accessories has signed a partnership with Weatherproof Vintage to manufacture and distribute licensed accessories and leather goods. Through the agreement, Concept One Accessories will develop a selection of items for both the Weatherproof and Weatherproof Vintage brands. This will include a range of premium small … [Read more...] about Concept One Creates Licensed Accessories with Weatherproof Vintage
Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
By Allison Watkinson TLL Reporter Blonde Sheep Licensing has brokered a long-term partnership between Morrisons and Applied Nutrition for a range of co-branded food products. The multi-year licensing agreement grants Morrisons the exclusive rights to produce and sell meals and food products for the Applied Nutrition brand. “We’re excited to have partnered with … [Read more...] about Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
Kidz Bop Brings Licensed Fashion with Character and Aykroyd
By Allison Watkinson TLL Reporter Kidz Bop has partnered with Aykroyd and Sons and Character.com to launch a licensed fashion collection in the UK market. The licensing partnership was brokered by the Bulldog Licensing agency on behalf of the Kidz Bop brand. “KIDZ BOP is all about confidence, self-expression and fun," said Kidz Bop marketing SVP, Jackie Turner. … [Read more...] about Kidz Bop Brings Licensed Fashion with Character and Aykroyd
Big Picture Tasked With Constructing Meccano Licensing Program
TLL Staff Libertas Brands has appointed Big Picture Licensing to represent Spin Master’s Meccano brand across Europe, the Middle East and Africa, as the classic construction toy seeks to bolt itself into new consumer product categories. Under the partnership, Big Picture Licensing will pursue licensing opportunities for Meccano across a wide range of sectors, including … [Read more...] about Big Picture Tasked With Constructing Meccano Licensing Program