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Sports

Wilson and Caitlin Clark Debut New Basketball Collection

June 9, 2025

By Allison Watkinson TLL Reporter Wilson Sporting Goods is expanding its signature basketball line as part of its ongoing licensing partnership with WNBA star Caitlin Clark. The latest collection from Wilson was developed by a team of women designers who collaborated closely with Caitlin throughout the product development process. By working directly with the WNBA player, … [Read more...] about Wilson and Caitlin Clark Debut New Basketball Collection

Seagram’s Escapes Gets Ready to Rumble with WWE

May 30, 2025

By Allison Watkinson TLL Reporter TKO Group Holdings and Seagram's Escapes have launched a multi-year licensing partnership for a Seagram's Escapes Spiked beverage collection inspired by the WWE. The co-branded collection includes three revamped offerings from the beverage company's existing line-up of Spiked drink flavors. Based on well-known wrestling phrases from … [Read more...] about Seagram’s Escapes Gets Ready to Rumble with WWE

Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership

May 29, 2025

By Gary Symons TLL Editor in Chief UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear. Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style. Aspinall is a British MMA star who currently competes … [Read more...] about Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership

Frida Kahlo Collection Celebrates Germany’s Women’s Football Team

May 27, 2025

TLL Staff A bold collection inspired by artist Frida Kahlo and Germany's national women's football team has been launched under the unifying slogan 'We are all Frida'. The collaboration celebrates the spirit of empowerment, individuality and resilience; qualities long associated with both Kahlo and the DFB Women’s team. This new collection blends the worlds of art and sport … [Read more...] about Frida Kahlo Collection Celebrates Germany’s Women’s Football Team

ESPN Appoints IMG for Global Licensing Expansion

May 21, 2025

By Allison Watkinson TLL Reporter IMG Licensing has been appointed by ESPN as serve as the sports brand's exclusive global licensing agency. Through the exclusive representation agreement, IMG Licensing will work closely with ESPN to develop branded products and experiences across several key licensing categories. “With IMG Licensing, we’re taking the next step in … [Read more...] about ESPN Appoints IMG for Global Licensing Expansion

Le Mans Launches a New Era of Stylish Headwear

May 18, 2025

By Allison Watkinson TLL Reporter New Era has partnered with the ACO to create a collection of licensed headwear inspired by 24 Hours of Le Mans. Brokered by IMG Licensing, the collaboration will bring the endurance racing aesthetic of the French motorsports brand to New Era's selection of high-performance headwear. The debut collection features a variety of New … [Read more...] about Le Mans Launches a New Era of Stylish Headwear

Earthbound Announces Partnership with the Griffin Twins

May 15, 2025

By Allison Watkinson TLL Reporter Earthbound has been selected to represent the NFL athlete twins, Shaquem and Shaquill Griffin, for a fashion-focused licensing program. As the Griffin twins licensing representative, Earthbound will focus on securing partnerships that align with the pro athlete duo's passion for fashion, adaptive apparel and training gear. Shaquem … [Read more...] about Earthbound Announces Partnership with the Griffin Twins

Monster Jam Crashes Into European Market with Beanstalk Licensing

April 28, 2025

By Allison Watkinson TLL Reporter Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories. Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and … [Read more...] about Monster Jam Crashes Into European Market with Beanstalk Licensing

The Rolling Stones and Aston Martin Aramco Rock On with New Collection

April 28, 2025

By Allison Watkinson TLL Reporter The Aston Martin Aramco Formula One team has partnered with the Rolling Stones rock band for an exclusive collection of co-branded merchandise. The limited-edition collection includes hoodies, t-shirts and caps that sport the Rolling Stones tongue logo with Aston Martin wings. On April 24, a selection of Aston Martin Aramco fans won the … [Read more...] about The Rolling Stones and Aston Martin Aramco Rock On with New Collection

Hasbro Unveils First-Ever Transformers x NFL Action Figure Lineup

April 22, 2025

TLL Staff Hasbro has announced a groundbreaking collaboration with the National Football League to launch a unique series of Transformers x NFL action figures. This marks the first time the iconic robot franchise has partnered with professional football for an officially licensed collectible line. The inaugural wave includes four team-inspired characters: Dallas Cowboys’ … [Read more...] about Hasbro Unveils First-Ever Transformers x NFL Action Figure Lineup

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