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NHL

How Canadian Hockey Jerseys Illustrate the Licensing Industry’s Tariff Dilemma

April 2, 2025

By Gary Symons TLL Editor in Chief The tribulations faced by a Canadian sports licensee is providing a Maple Leaf-inspired view of how America's new trade tariffs could impact licensing. SP Apparel Inc. is an apparel company in Saint-Hyacinthe, Quebec, that has been producing the official jerseys of the National Hockey League for decades. In fact, every authentic NHL … [Read more...] about How Canadian Hockey Jerseys Illustrate the Licensing Industry’s Tariff Dilemma

Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service

February 7, 2024

By Gary Symons TLL Editor in Chief Disney, Warner Bros. and Fox are changing the game in a big way, with plans to launch a combined sports streaming service. Similar to the Hulu service that was jointly owned, this new and yet-to-be-named service would be a joint venture combining the sports divisions of all three partners. For Disney, the deal would see its … [Read more...] about Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service

Wayne Gretzky Scores With TOP LEGENDS Collectibles From Upper Deck

June 28, 2023

By Allison Watkinson TLL Reporter Upper Deck has secured a multi-year license with TOP LEGENDS to produce currency-quality, value-note collectibles featuring Wayne Gretzky. Upper Deck is a global entertainment company that specializes in trading cards, memorabilia, collectibles, games, and online platforms based on sports and entertainment properties. The partnership … [Read more...] about Wayne Gretzky Scores With TOP LEGENDS Collectibles From Upper Deck

Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL

March 27, 2023

By Allison Watkinson TLL Reporter The NHL has announced a 10-year agreement that appoints its long-standing partner Fanatics as the League's official supplier of uniforms and jerseys. Under the terms of the new agreement, Fanatics will use its operational, design, and manufacturing expertise towards creating official NHL player uniforms. The new licensing agreement is … [Read more...] about Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL

Sports Licensing in Bullish Mood For Upcoming Tailgate Show

January 2, 2023

By Gary Symons TLL Editor in Chief If you had any doubts that the sports industry is back, you just had to see what happened in the hours after Lionel Messi kicked in the winning goal for Argentina in the World Cup. Literally millions of fans packed the streets and plazas of Buenos Aires and other Argentinian cities, and licensed Messi jerseys sold out world wide within … [Read more...] about Sports Licensing in Bullish Mood For Upcoming Tailgate Show

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