TLL Staff Canada Soccer is kicking off a new chapter in its brand development, announcing a multi-year partnership with sports licensing agency Brevettar. Under the agreement, Brevettar will serve as the Canada Soccer Association’s exclusive worldwide licensing agent, tasked with expanding merchandise offerings and deepening fan engagement on and off the pitch. The deal … [Read more...] about Canada Soccer Aims to Score Big With Brevettar Partnership
Sports
The WNBA Launches Licensed Collection with Pottery Barn Teen
By Allison Watkinson TLL Reporter The WNBA and Pottery Barn Teen have partnered to release a licensed home collection inspired by its professional basketball teams. Designed to cater to young basketball fans, the collection incorporates all 13 of the WNBA's team logos across bedding, backpacks and decorative room accessories. The Pottery Barn Teen products were created in … [Read more...] about The WNBA Launches Licensed Collection with Pottery Barn Teen
Seagram’s Escapes Gets Ready to Rumble with WWE
By Allison Watkinson TLL Reporter TKO Group Holdings and Seagram's Escapes have launched a multi-year licensing partnership for a Seagram's Escapes Spiked beverage collection inspired by the WWE. The co-branded collection includes three revamped offerings from the beverage company's existing line-up of Spiked drink flavors. Based on well-known wrestling phrases from … [Read more...] about Seagram’s Escapes Gets Ready to Rumble with WWE
Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership
By Gary Symons TLL Editor in Chief UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear. Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style. Aspinall is a British MMA star who currently competes … [Read more...] about Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership
Frida Kahlo Collection Celebrates Germany’s Women’s Football Team
TLL Staff A bold collection inspired by artist Frida Kahlo and Germany's national women's football team has been launched under the unifying slogan 'We are all Frida'. The collaboration celebrates the spirit of empowerment, individuality and resilience; qualities long associated with both Kahlo and the DFB Women’s team. This new collection blends the worlds of art and sport … [Read more...] about Frida Kahlo Collection Celebrates Germany’s Women’s Football Team
ESPN Appoints IMG for Global Licensing Expansion
By Allison Watkinson TLL Reporter IMG Licensing has been appointed by ESPN as serve as the sports brand's exclusive global licensing agency. Through the exclusive representation agreement, IMG Licensing will work closely with ESPN to develop branded products and experiences across several key licensing categories. “With IMG Licensing, we’re taking the next step in … [Read more...] about ESPN Appoints IMG for Global Licensing Expansion
Le Mans Launches a New Era of Stylish Headwear
By Allison Watkinson TLL Reporter New Era has partnered with the ACO to create a collection of licensed headwear inspired by 24 Hours of Le Mans. Brokered by IMG Licensing, the collaboration will bring the endurance racing aesthetic of the French motorsports brand to New Era's selection of high-performance headwear. The debut collection features a variety of New … [Read more...] about Le Mans Launches a New Era of Stylish Headwear
Earthbound Announces Partnership with the Griffin Twins
By Allison Watkinson TLL Reporter Earthbound has been selected to represent the NFL athlete twins, Shaquem and Shaquill Griffin, for a fashion-focused licensing program. As the Griffin twins licensing representative, Earthbound will focus on securing partnerships that align with the pro athlete duo's passion for fashion, adaptive apparel and training gear. Shaquem … [Read more...] about Earthbound Announces Partnership with the Griffin Twins
Monster Jam Crashes Into European Market with Beanstalk Licensing
By Allison Watkinson TLL Reporter Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories. Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and … [Read more...] about Monster Jam Crashes Into European Market with Beanstalk Licensing
The Rolling Stones and Aston Martin Aramco Rock On with New Collection
By Allison Watkinson TLL Reporter The Aston Martin Aramco Formula One team has partnered with the Rolling Stones rock band for an exclusive collection of co-branded merchandise. The limited-edition collection includes hoodies, t-shirts and caps that sport the Rolling Stones tongue logo with Aston Martin wings. On April 24, a selection of Aston Martin Aramco fans won the … [Read more...] about The Rolling Stones and Aston Martin Aramco Rock On with New Collection