The Licensing Letter

Sports

F1 Extends Licensing Agreement with Memento Exclusives

By Allison Watkinson TLL Reporter Formula 1 has extended its existing partnership with Memento Exclusives to continue offering officially licensed memorabilia through its F1 Authentics platform. “F1 Authentics has opened new avenues for fans and collectors to immerse themselves in the world of Formula 1 by offering something for everyone, from those who love the sleek … [Read more...] about F1 Extends Licensing Agreement with Memento Exclusives

F1 Authentics to Auction Toro Rosso Formula One Race Car

By Gary Symons TLL Editor in Chief If you're in the market for a new car that can really shorten your commute times, consider the Toro Rosso STR 14. Sure, the trunk space is ... nonexistent ... but for true racing enthusiasts, the Toro Rosso is a prime example of F1 racing technology. Now, an actual race-used Toro Rosso can be yours. F1 Authentics, the official home of … [Read more...] about F1 Authentics to Auction Toro Rosso Formula One Race Car

Red Roses Rugby Side Teams Up With The Spice Girls

By Gary Symons TLL Editor in Chief The Red Roses, England’s women’s rugby team, have teamed up with the Spice Girls in a high-profile collaboration that leaders say will highlight a pivotal year for women’s rugby and broaden the sport’s reach to new audiences. The partnership unites the world’s No. 1 women’s rugby side with the most successful girl group of all time as … [Read more...] about Red Roses Rugby Side Teams Up With The Spice Girls

Panini America Launches First-Ever Ohio State Trading Card Box Set

TLL Staff Panini America is rolling out its first Ohio State University trading card box set, expanding its line of school-focused collectibles with nearly 250 cards featuring past and present Buckeye athletes. The set spans multiple programs, including football, men’s and women’s basketball, women’s volleyball and women’s lacrosse. It will be sold at retailers, hobby shops, … [Read more...] about Panini America Launches First-Ever Ohio State Trading Card Box Set

LSU Athletics Gets Spicy with Original Louisiana Brand Hot Sauce 

By Allison Watkinson TLL Reporter Louisiana State University (LSU) Athletics has named the Original Louisiana Brand Hot Sauce as its official hot sauce partner. Through the terms of the partnership, the spicy sauce brand will be incorporated across numerous activations and events from LSU Athletics. This includes activations such as official sporting event … [Read more...] about LSU Athletics Gets Spicy with Original Louisiana Brand Hot Sauce 

Aviation American Gin and Wrexham AFC Raise a Glass to Football History

By Gary Symons TLL Editor in Chief Move over, boring bottles of gin gathering dust on your shelf. Aviation American Gin is back with a limited-edition commemorative pack that celebrates Wrexham AFC’s improbable, borderline cinematic rise to the Championship. Yes, it's the same team that went from “local club with loyal fans” to “Hollywood Netflix darlings who keep winning at … [Read more...] about Aviation American Gin and Wrexham AFC Raise a Glass to Football History

NFL Trades Cleats for Crocs in New Footwear Collection

TLL Staff Football fans can now cheer on their favorite teams in comfort, thanks to a new, multi-year licensing deal between the National Football League and Crocs. The partnership will debut the first-ever NFL x Crocs Collection, featuring team-themed clogs and Jibbitz charms designed to capture the spirit of game day. The line will roll out in stages, with the first drop … [Read more...] about NFL Trades Cleats for Crocs in New Footwear Collection

Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line

TLL Staff Captain Morgan Sliced is teaming up with Pluto Golf for its first apparel collaboration, introducing the limited-edition Play the Slice Capsule Collection. The line, which debuts Aug. 22 exclusively at Pluto.Golf, includes polos, shorts, hats, windbreakers and Pluto’s P1 sneakers. The gear is designed for golfers who embrace bold looks as much as big swings, said … [Read more...] about Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line

Panini America Signs Agreement with Area Code Baseball

By Allison Watkinson TLL Reporter Panini America has announced a multi-year partnership with the amateur baseball talent organization, Area Code Baseball. For the long-term partnership, Panini will create licensed trading cards for the amateur athletes competing in the organization's Area Code Games baseball event. The Area Code Games is a six-day talent showcase that … [Read more...] about Panini America Signs Agreement with Area Code Baseball