By Allison Watkinson TLL Reporter Mattel and WWE have signed a multi-year extension to their long-standing global agreement for licensed toys and roleplay items. The multi-year agreement marks a continuation of Mattel's role as a major producer of licensed toys, games and costumes inspired by WWE athletes and branding. Launched in 2010, the ongoing partnership between the … [Read more...] about Mattel and WWE Renew Global Licensing Partnership
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Hot & Spicy Fire Wok Brings the Heat to WWE
By Allison Watkinson TLL Reporter Nissin Foods Hot & Spicy Fire Wok ramen brand has been named an official sponsorship partner of World Wrestling Entertainment. As an official WWE partner, Hot & Spicy Fire Wok will receive prominent exposure across numerous WWE assets and programming. This includes serving as the presenting partner for WWE's recent Men's … [Read more...] about Hot & Spicy Fire Wok Brings the Heat to WWE
Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company
By Gary Symons TLL Editor in Chief Big news in sports licensing this week as UFC announced it has agreed to merge with fellow pugilistic company WWE. The deal would see UFC parent Endeavor Group Holdings holding a 51% controlling interest in the new company, while existing WWE shareholders will own a 49% interest. It combines the world's leading mixed martial arts … [Read more...] about Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company