By Gary Symons TLL Editor in Chief The Backstreet Boys are getting a new look, this time in miniature form. Global Merchandising Services, the worldwide licensing agent for the band, and Fisher-Price announced Tuesday the release of the Little People Collector Backstreet Boys set, a collectible honoring one of the most successful pop groups in history. The set arrives as … [Read more...] about Backstreet’s Back in Little People Collector Set from Fisher-Price
Toys and Games
Opinion: Laburglary in LA a Sign the Age of Labubu is Here
By Gary Symons Do you have a Labubu hanging from your handbag yet? Is Pop Mart's licensing department on your speed dial? If not, you may already behind on the year's hottest fashion trend (using the term 'fashion' very loosely indeed), because the hot as Hades Labubu doll has clearly arrived, having passed The Licensing Letter's scientifically calculated test for … [Read more...] about Opinion: Laburglary in LA a Sign the Age of Labubu is Here
Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025
By Gary Symons TLL Editor in Chief The U.S. toy sector showed its resilience in the first half of 2025, growing unit and dollar sales despite issues over tariffs. The growth spurt follows sales declines in 2023 and a relatively flat performance in 2024, as Circana retail sales data shows the U.S. toy industry is back to growth in 2025. In the first half of the year, dollar … [Read more...] about Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025
H2O Audio and Florence Team Up for Paddleboard World Championships
By Allison Watkinson TLL Reporter H2O Audio and Florence have released co-branded headphones to commemorate the 2025 Moloka'i 2 O'ahu Paddleboard World Championships. The headphones combine H2O Audio's patented TRI 2 design with the Florence gear brand's utilitarian style and bright yellow color scheme. "At Florence, we build gear with purpose—for athletes who … [Read more...] about H2O Audio and Florence Team Up for Paddleboard World Championships
Hasbro Selects Jasnor as Peppa Pig Partner for ANZ
By Allison Watkinson TLL Reporter Hasbro has appointed Jasnor as the master toy distribution partner for Peppa Pig across Australia and New Zealand. "Peppa Pig remains a beloved brand with exceptional awareness in both markets and has been especially top-of-mind for Australian and New Zealand audiences following the exciting news of Mummy Pig’s pregnancy and birth of … [Read more...] about Hasbro Selects Jasnor as Peppa Pig Partner for ANZ
Handmade by Robots Brings Hello Kitty Figures to Comic-Con
By Allison Watkinson TLL Reporter Alliance Entertainment and Sanrio recently debuted a Hello Kitty vinyl figure at SDCC 2025 through Alliance's Handmade by Robots brand. Crafted in the signature style of the Handmade by Robots brand, the licensed Hello Kitty collectible is made from vinyl that is given the look of a hand-stitched or knitted piece. Dubbed the Hello … [Read more...] about Handmade by Robots Brings Hello Kitty Figures to Comic-Con
Miraculous Celebrates 10th Anniversary with FAO Schwarz
By Allison Watkinson TLL Reporter Miraculous Corp is kicking off a wave of new licensed products for 2025 with a Miraculous brand activation at FAO Schwarz. The in-store activation is designed to transform the store into an immersive branded experience through interactive events, visual displays and exclusive product showcases. Running until Labor Day, the toy store … [Read more...] about Miraculous Celebrates 10th Anniversary with FAO Schwarz
Mattel and Mischief Management Launching Barbie Dream Fest in 2026
TLL Staff For the first time ever, Mattel's Barbie is getting her own fan festival. Mattel, Inc. and experiential event producer Mischief Management have announced the creation of Barbie Dream Fest, which will be the first official fan festival dedicated entirely to the iconic Barbie brand. The multi-day celebration is set to debut in March 2026 in Fort Lauderdale, Florida, … [Read more...] about Mattel and Mischief Management Launching Barbie Dream Fest in 2026
Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
By Gary Symons TLL Editor in Chief Toikido has appointed Eolo Toys as the global master toy partner for its breakout franchise Bad Egg Co. The deal marks the latest milestone in the expansion of Toikido's irreverent, cross-platform brand, which began as a Web3 IP and is now growing into a global entertainment force. Launched in June 2024 with a sell-out NFT collection of … [Read more...] about Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
Paranormal YouTubers Sam and Colby Collaborate on New Hunt A Killer Game
By Gary Symons TLL Editor in Chief Just when you thought the at-home mystery genre had been murdered by repetition, Relatable and YouTube’s paranormal power duo Sam and Colby are resurrecting it, with a ghostly twist. The licensing partners have announced the launch of Hunt A Killer: The Haunting at Wicker Ridge, a chilling new interactive game that drops players into the … [Read more...] about Paranormal YouTubers Sam and Colby Collaborate on New Hunt A Killer Game