By Allison Watkinson TLL Reporter The Spiralcute agency has signed a multi-year partnership with Jazwares to produce licensed toys and collectibles for its IP portfolio. Through the new agreement, Jazwares will serve as the master toy partner and international distributor for Spiralcute’s portfolio of character brands (excluding Asia). This portfolio includes … [Read more...] about Spiralcute Signs Jazwares as its New Master Toy Partner
Toys and Games
Kids Preferred and Toho Stomp into Toy Aisle with Godzilla Plush
By Allison Watkinson TLL Reporter Kids Preferred has signed a licensing agreement with Toho International to produce a line of Godzilla plush and soft toys. Per the terms of the partnership, Kids Preferred will develop a collection of stylized plush and soft toys based on characters and creatures from the kaiju franchise. The company plans to draw from Toho's expansive … [Read more...] about Kids Preferred and Toho Stomp into Toy Aisle with Godzilla Plush
Build-A-Bear and Sanrio Build New Hello Kitty and Friends Workshops
By Allison Watkinson TLL Reporter Build-A-Bear Workshop and Sanrio are expanding their Hello Kitty and Friends partnership to bring licensed experiences to new retail locations nationwide. The new locations are set to open at the American Dream shopping center in New Jersey and Mall of America in Minnesota beginning in early 2026. Each licensed Workshop offers a selection … [Read more...] about Build-A-Bear and Sanrio Build New Hello Kitty and Friends Workshops
JAKKS Pacific Announces Sweet Licensing Partnership with Hershey’s
By Allison Watkinson TLL Reporter JAKKS Pacific has partnered with The Hershey Company to launch a collection of Charming Bag Charms dolls inspired by Hershey's candy brands. Charming Bag Charms are a customizable, on-the-go toy line that are designed to easily clip onto purses, backpacks, phones or water bottles. Each doll from the Charming brand includes accessories that … [Read more...] about JAKKS Pacific Announces Sweet Licensing Partnership with Hershey’s
Jazwares Brings Kpop Demon Hunters to Licensed Plush
By Allison Watkinson TLL Reporter Jazwares has partnered with Netflix to create Squishmallows and BumBumz plush inspired by licensed characters from KPop Demon Hunters. The licensed Jazwares collection will include a wide range of plush that features heroes, villains and sidekicks from the Netflix Original film. “KPop Demon Hunters has taken the world by storm, and we're … [Read more...] about Jazwares Brings Kpop Demon Hunters to Licensed Plush
Funko and Netflix Launch KPop Demon Hunters Collectibles
By Allison Watkinson TLL Reporter Funko has partnered with Netflix to launch a collection of licensed Funko POP! figures based on KPop Demon Hunters. Available now, the new Funko POP! range is one of the first hardline collectible offerings to hit retail following the film's release in June. The new range includes popular characters from the Netflix film including vocalist … [Read more...] about Funko and Netflix Launch KPop Demon Hunters Collectibles
YuMe Toys Expands Licensing Portfolio With One Piece, Hello Kitty and Molang Lines for 2026
TLL Staff YuMe Toys announced a slate of new and renewed global licensing agreements for 2026, building on its portfolio of collectible toys tied to major entertainment and lifestyle brands. The company will introduce expanded lines for One Piece and Hello Kitty and debut a new collaboration with Molang, part of an effort to strengthen its reach across anime, … [Read more...] about YuMe Toys Expands Licensing Portfolio With One Piece, Hello Kitty and Molang Lines for 2026
Teddy Mountain and Hello Einstein Team Up for Plush Toys
By Allison Watkinson TLL Reporter Teddy Mountain has signed a global merchandising agreement with Hello Einstein Studios to create and distribute licensed Baby Einstein plush toys. Operating for close to three decades, Baby Einstein is an educational entertainment franchise for infants, toddlers and preschoolers. The franchise is designed to encourage curiosity, discovery … [Read more...] about Teddy Mountain and Hello Einstein Team Up for Plush Toys
Sony Has Big Screen Plans as Labubu Dolls Head to Hollywood
TLL Staff The Hollywood Reporter just broke the news that Sony Pictures has signed a deal to bring the wildly popular Labubu collectible toys to the big screen. According to the exclusive story in THR, Sony has secured the screen rights to the Labubu brand and intends to develop a feature film that could eventually launch a franchise. The project is in its earliest stages: No … [Read more...] about Sony Has Big Screen Plans as Labubu Dolls Head to Hollywood
Toy Association Names 2026 Toy Industry Hall of Fame Inductees
TLL Staff The Toy Association has named four inventive visionaries as the 2026 inductees into the Toy Industry Hall of Fame. The new inductees include Melissa and Doug Bernstein, co-founders of the toy company Melissa & Doug; Isaac Larian, founder and CEO of MGA Entertainment; and posthumous honoree Stanley Weston, inventor of the G.I. Joe action figure and founder of … [Read more...] about Toy Association Names 2026 Toy Industry Hall of Fame Inductees