By Allison Watkinson TLL Reporter Cottage Door Press has licensed new content from Disney and Pixar for its Luna StoryTime Projector. The company announced it will expand the device's content library with franchises including Moana, Frozen, Toy Story, Cars, The Lion King, and Mickey Mouse. The Luna StoryTime Projector combines projected stories, audio narration, and … [Read more...] about Disney and Pixar Content Coming for Luna StoryTime Projector
Toys and Games
Hasbro Secures Magical Harry Potter Toy License Starting in 2027
By Allison Watkinson TLL Reporter Hasbro has announced a multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products to become the global primary toy licensee for Harry Potter beginning in 2027. The deal covers products inspired by both the Harry Potter film franchise and the upcoming HBO Original Harry Potter series. Hasbro plans to develop a range … [Read more...] about Hasbro Secures Magical Harry Potter Toy License Starting in 2027
Spin Master Wins TOTY Toy of the Year, Bluey Named Top Toy License
By Allison Watkinson TLL Reporter The toy industry celebrated its most innovative products at the 2026 Toy of the Year (TOTY) Awards on Tuesday evening. The event also raised more than $1 million for The Toy Foundation, which delivers play to children in need. Nearly 800 toy and play professionals gathered at Pier Sixty in New York City for the annual gala, themed … [Read more...] about Spin Master Wins TOTY Toy of the Year, Bluey Named Top Toy License
The World Comes to Play at Toy Fair New York This Weekend
Allison Watkinson TLL Reporter The America's largest trade show for the toy industry gets underway this weekend, with hundreds of creative toy companies showing their wares at the 120th annual Toy Fair. The annual event, produced by The Toy Association starts this Saturday, February 14, with a ribbon-cutting ceremony and a parade of costumed mascots from various … [Read more...] about The World Comes to Play at Toy Fair New York This Weekend
Ultra Pro and Zanzoon Releasing Two New Games for Disney and Pixar
TLL Staff The tabletop game designer Ultra Pro Entertainment is partnering with Disney and Zanzoon to introduce two new electronic games for Disney and Pixar fans. Disney Guess and Disney Trivia Electronic Game bring the magic of Disney storytelling through interactive tabletop play. Both titles will be showcased as part of Ultra PRO’s expanding game lineup at the New York … [Read more...] about Ultra Pro and Zanzoon Releasing Two New Games for Disney and Pixar
KPop Demon Hunter Lego Kits on the Way in Deal With Netflix
TLL Staff The breakout hit KPop Demon Hunters will get its own Lego kits, thanks to a newly signed deal between the Danish toymaker and Netflix. KPop Demon Hunters burst onto screens to become the most popular Netflix movie of the year. This collaboration aims to bring that universe to the world of Lego brick building sets. One set has … [Read more...] about KPop Demon Hunter Lego Kits on the Way in Deal With Netflix
Licensing Drove the Toy Industry’s Resurgence in 2025
By Gary Symons TLL Editor in Chief The retail research company Circana found the U.S. toy industry has returned to positive growth after two years of decline. Circana’s data shows that total annual dollar sales grew by +6%, as average selling price (ASP) rose +4%. Most importantly, the number of units sold also increased by 3%, despite fears in early 2025 that … [Read more...] about Licensing Drove the Toy Industry’s Resurgence in 2025
Surge Brands Unveils More Gooey Goodness for Crazy Aaron’s
TLL Reporter Surge Brands has announced the first U.S. licensing partners for Crazy Aaron’s, the innovative sensory play brand behind Thinking Putty, Land of Dough, and Slime Charmers. Crazy Aaron's was founded in 1998 by Aaron Muderick, a former software engineer who began experimenting with putty as a creative pastime for kids. Muderick began by producing small batches of … [Read more...] about Surge Brands Unveils More Gooey Goodness for Crazy Aaron’s
All Hell Breaks Loose With Spin Master’s Haunting New Trading Card Game
A new era of horror is coming to tabletop gaming as Spin Master announces the release of a new trading card game called 'Hellbreak'. The new game from Spin Master and Universal Products & Experiences was created in tandem with the legendary game design team at Ghost Galaxy. The collaborators say Hellbreak will give horror fans and TCG (trading card game) players alike a … [Read more...] about All Hell Breaks Loose With Spin Master’s Haunting New Trading Card Game
He-Man Has the Power on the Toy Aisle With New Mattel Release
By Gary Symons TLL Editor in Chief Mattel has revealed a new line of Masters of the Universe: Chronicles action figures for the upcoming live-action Masters of the Universe film. The new movie will debut in theaters on June 5 in a major reboot of the popular franchise. The announcement was made at the Spielwarenmesse toy fair as part of Mattel’s global rollout for the toy … [Read more...] about He-Man Has the Power on the Toy Aisle With New Mattel Release