By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage SuperThings licensing program across the UK and Ireland by the brand's owner, Magicbox. SuperThings is a toy brand that currently includes more than 80 collectible character toys at a variety of price points. Since Magicbox first launched the brand in 2018, it has expanded its reach with … [Read more...] about Rocket Licensing Appointed as SuperThings UK Agent
Traditional Toys/Games
Backstreet’s Back in Little People Collector Set from Fisher-Price
By Gary Symons TLL Editor in Chief The Backstreet Boys are getting a new look, this time in miniature form. Global Merchandising Services, the worldwide licensing agent for the band, and Fisher-Price announced Tuesday the release of the Little People Collector Backstreet Boys set, a collectible honoring one of the most successful pop groups in history. The set arrives as … [Read more...] about Backstreet’s Back in Little People Collector Set from Fisher-Price
Mattel and Mischief Management Launching Barbie Dream Fest in 2026
TLL Staff For the first time ever, Mattel's Barbie is getting her own fan festival. Mattel, Inc. and experiential event producer Mischief Management have announced the creation of Barbie Dream Fest, which will be the first official fan festival dedicated entirely to the iconic Barbie brand. The multi-day celebration is set to debut in March 2026 in Fort Lauderdale, Florida, … [Read more...] about Mattel and Mischief Management Launching Barbie Dream Fest in 2026
Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up
By Allison Watkinson TLL Reporter Mattel has partnered with Breakthrough T1D to introduce the first Barbie with Type 1 diabetes (T1D) to the brand's Fashionistas line-up. To ensure the doll accurately represents the community, Barbie worked closely with the Breakthrough T1D non-profit organization to develop a custom doll design that reflects the Type 1 diabetes … [Read more...] about Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up
Cottage Door Press Expands Into Toy Market With Launch of Luna StoryTime Projector
TLL Staff Cottage Door Press, a children’s book publisher celebrating its 10th anniversary in 2025, has announced the launch of the Luna StoryTime Projector, a new 3-in-1 device designed to make storytime more immersive and screen-free. This marks the company’s first official move into the toy category. Luna combines a projector, audio and music player, and night light in … [Read more...] about Cottage Door Press Expands Into Toy Market With Launch of Luna StoryTime Projector
Hasbro Unveils First-Ever Transformers x NFL Action Figure Lineup
TLL Staff Hasbro has announced a groundbreaking collaboration with the National Football League to launch a unique series of Transformers x NFL action figures. This marks the first time the iconic robot franchise has partnered with professional football for an officially licensed collectible line. The inaugural wave includes four team-inspired characters: Dallas Cowboys’ … [Read more...] about Hasbro Unveils First-Ever Transformers x NFL Action Figure Lineup
PLAYMOBIL Creates a Truly Miraculous Toy Line
TLL Staff Miraculous Corp and PLAYMOBIL are marking the 10th anniversary of Miraculous with a new wave of themed play sets. The new sets will be the second installment for the PLAYMOBIL x Miraculous line, and will launch globally on June 27, 2025. It follows the success of the initial collection introduced in 2024. Praised for its attention to detail and appeal among both … [Read more...] about PLAYMOBIL Creates a Truly Miraculous Toy Line
Bumblebee Rolls Out: Robosen Unveils Auto-Converting VW Bug Transformer
By Gary Symons TLL Editor in Chief Robosen Robotics, in partnership with Hasbro, has unveiled its latest high-tech collectible: the G1 Flagship Bumblebee. The world’s first auto-converting Volkswagen Bug Transformer joins the company’s growing lineup of robotic Autobots. The new Robosen robot brings Transformers fans a next-level interactive experience with advanced … [Read more...] about Bumblebee Rolls Out: Robosen Unveils Auto-Converting VW Bug Transformer
LEGO and Pokémon Join Forces to Build an Exciting New Play Experience
By Gary Symons TLL Editor in Chief In a partnership set to capture fans brick by brick, the LEGO Group and The Pokémon Company International have announced a multi-year collaboration to bring LEGO Pokémon to life starting in 2026. This marks the first time the beloved world of Pokémon will be recreated in LEGO form, offering Trainers and builders an entirely new way to catch … [Read more...] about LEGO and Pokémon Join Forces to Build an Exciting New Play Experience
Playmates Toys Reveals Miraculous Ladybug Collector’s Doll
By Allison Watkinson TLL Reporter Miraculous Corp and Playmates Toys are launching a limited-edition Miraculous Ladybug doll for the 10th anniversary of the award-winning franchise. Standing at 10.5 inches tall, the custom-designed Miraculous Ladybug doll is outfitted in a full-body superhero costume with knee-high boots and an ankle-length detachable cape. The … [Read more...] about Playmates Toys Reveals Miraculous Ladybug Collector’s Doll