TLL Staff Libertas Brands has appointed Big Picture Licensing to represent Spin Master’s Meccano brand across Europe, the Middle East and Africa, as the classic construction toy seeks to bolt itself into new consumer product categories. Under the partnership, Big Picture Licensing will pursue licensing opportunities for Meccano across a wide range of sectors, including … [Read more...] about Big Picture Tasked With Constructing Meccano Licensing Program
Traditional Toys/Games
Lego Unveils the Future of Play With High Tech ‘Smart Brick’
By Gary Symons TLL Editor in Chief The Lego Group has unveiled a new technology called the Smart Brick that will redefine how kids and kidults alike will play with the popular building bricks. Lego unveiled the new LEGO SMART Play system at the Consumer Electronics Show in Las Vegas, displaying a typical 2X4 Lego brick containing a tiny computer that interacts with … [Read more...] about Lego Unveils the Future of Play With High Tech ‘Smart Brick’
JAKKS Pacific Announces Sweet Licensing Partnership with Hershey’s
By Allison Watkinson TLL Reporter JAKKS Pacific has partnered with The Hershey Company to launch a collection of Charming Bag Charms dolls inspired by Hershey's candy brands. Charming Bag Charms are a customizable, on-the-go toy line that are designed to easily clip onto purses, backpacks, phones or water bottles. Each doll from the Charming brand includes accessories that … [Read more...] about JAKKS Pacific Announces Sweet Licensing Partnership with Hershey’s
Funko and Netflix Launch KPop Demon Hunters Collectibles
By Allison Watkinson TLL Reporter Funko has partnered with Netflix to launch a collection of licensed Funko POP! figures based on KPop Demon Hunters. Available now, the new Funko POP! range is one of the first hardline collectible offerings to hit retail following the film's release in June. The new range includes popular characters from the Netflix film including vocalist … [Read more...] about Funko and Netflix Launch KPop Demon Hunters Collectibles
Sony Has Big Screen Plans as Labubu Dolls Head to Hollywood
TLL Staff The Hollywood Reporter just broke the news that Sony Pictures has signed a deal to bring the wildly popular Labubu collectible toys to the big screen. According to the exclusive story in THR, Sony has secured the screen rights to the Labubu brand and intends to develop a feature film that could eventually launch a franchise. The project is in its earliest stages: No … [Read more...] about Sony Has Big Screen Plans as Labubu Dolls Head to Hollywood
Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
TLL Staff Disney has given Mattel its royal seal of approval, renewing its multi-year global licensing agreement covering the Disney Princess and Frozen franchises. Those two brands are two of the most successful doll lines in the world, even rivalling Mattel's own Barbie franchise, so the renewal is a major—although fully expected—deal for Mattel. Through the agreement, … [Read more...] about Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox
By Gary Symons TLL Editor in Chief Good news for Goo Jit Zu black belts around the world, as the popular game returns to Roblox for the holiday season. Toymaker Moose Toys and metaverse experience creator Gamefam say they're bringing the game back due to popular demand. Goo Jit Zu is, of course based on the toy line from Moose Toys, and this new collaboration … [Read more...] about Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox
Barbie Puts on Some Muscle With New Rugby Models
By Gary Symons TLL Editor in Chief Barbie is getting stronger—literally—as Mattel introduces a new lineup of dolls honoring female rugby stars from around the world. The collection was created in celebration of International Day of the Girl on October 11. The initiative, called Team Barbie, features four professional rugby players who have become global role models for … [Read more...] about Barbie Puts on Some Muscle With New Rugby Models
Robosen’s Disney-Themed Robots Show Resistance is Futile … and Adorable
By Gary Symons TLL Editor in Chief Humanity’s long-feared robot uprising has officially been downgraded to 'playtime', as Robosen Robotics announced the launch of its MINI Robots collection featuring beloved Disney and Pixar characters. Available for pre-order starting Sept. 25, this new lineup of autonomous bots transforms Toy Story and WALL-E favorites into programmable, … [Read more...] about Robosen’s Disney-Themed Robots Show Resistance is Futile … and Adorable
Santoki to Launch LEGO Clock Collection in 2026
By Gary Symons Editor in Chief Santoki will preview a new line of timepieces inspired by LEGO building bricks at the LA Fall Preview before launching in the second quarter of 2026. Santoki is the exclusive U.S. distributor of officially licensed LEGO lifestyle products. The company says the LEGO Clock Collection is designed to merge the creativity of LEGO play with everyday … [Read more...] about Santoki to Launch LEGO Clock Collection in 2026