TLL Staff Disney has given Mattel its royal seal of approval, renewing its multi-year global licensing agreement covering the Disney Princess and Frozen franchises. Those two brands are two of the most successful doll lines in the world, even rivalling Mattel's own Barbie franchise, so the renewal is a major—although fully expected—deal for Mattel. Through the agreement, … [Read more...] about Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
Traditional Toys/Games
Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox
By Gary Symons TLL Editor in Chief Good news for Goo Jit Zu black belts around the world, as the popular game returns to Roblox for the holiday season. Toymaker Moose Toys and metaverse experience creator Gamefam say they're bringing the game back due to popular demand. Goo Jit Zu is, of course based on the toy line from Moose Toys, and this new collaboration … [Read more...] about Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox
Barbie Puts on Some Muscle With New Rugby Models
By Gary Symons TLL Editor in Chief Barbie is getting stronger—literally—as Mattel introduces a new lineup of dolls honoring female rugby stars from around the world. The collection was created in celebration of International Day of the Girl on October 11. The initiative, called Team Barbie, features four professional rugby players who have become global role models for … [Read more...] about Barbie Puts on Some Muscle With New Rugby Models
Robosen’s Disney-Themed Robots Show Resistance is Futile … and Adorable
By Gary Symons TLL Editor in Chief Humanity’s long-feared robot uprising has officially been downgraded to 'playtime', as Robosen Robotics announced the launch of its MINI Robots collection featuring beloved Disney and Pixar characters. Available for pre-order starting Sept. 25, this new lineup of autonomous bots transforms Toy Story and WALL-E favorites into programmable, … [Read more...] about Robosen’s Disney-Themed Robots Show Resistance is Futile … and Adorable
Santoki to Launch LEGO Clock Collection in 2026
By Gary Symons Editor in Chief Santoki will preview a new line of timepieces inspired by LEGO building bricks at the LA Fall Preview before launching in the second quarter of 2026. Santoki is the exclusive U.S. distributor of officially licensed LEGO lifestyle products. The company says the LEGO Clock Collection is designed to merge the creativity of LEGO play with everyday … [Read more...] about Santoki to Launch LEGO Clock Collection in 2026
Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand
By Gary Symons TLL Editor in Chief WildBrain CPLG is expanding the global licensing program for Playmobil, unveiling new collaborations designed to support its refreshed strategy for 2025. As Playmobil’s master licensee, WildBrain CPLG manages worldwide rights across the Horst Brandstätter Group’s core and franchise programs. The expansion includes promotions with global … [Read more...] about Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand
Rocket Licensing Appointed as SuperThings UK Agent
By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage SuperThings licensing program across the UK and Ireland by the brand's owner, Magicbox. SuperThings is a toy brand that currently includes more than 80 collectible character toys at a variety of price points. Since Magicbox first launched the brand in 2018, it has expanded its reach with … [Read more...] about Rocket Licensing Appointed as SuperThings UK Agent
Backstreet’s Back in Little People Collector Set from Fisher-Price
By Gary Symons TLL Editor in Chief The Backstreet Boys are getting a new look, this time in miniature form. Global Merchandising Services, the worldwide licensing agent for the band, and Fisher-Price announced Tuesday the release of the Little People Collector Backstreet Boys set, a collectible honoring one of the most successful pop groups in history. The set arrives as … [Read more...] about Backstreet’s Back in Little People Collector Set from Fisher-Price
Mattel and Mischief Management Launching Barbie Dream Fest in 2026
TLL Staff For the first time ever, Mattel's Barbie is getting her own fan festival. Mattel, Inc. and experiential event producer Mischief Management have announced the creation of Barbie Dream Fest, which will be the first official fan festival dedicated entirely to the iconic Barbie brand. The multi-day celebration is set to debut in March 2026 in Fort Lauderdale, Florida, … [Read more...] about Mattel and Mischief Management Launching Barbie Dream Fest in 2026
Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up
By Allison Watkinson TLL Reporter Mattel has partnered with Breakthrough T1D to introduce the first Barbie with Type 1 diabetes (T1D) to the brand's Fashionistas line-up. To ensure the doll accurately represents the community, Barbie worked closely with the Breakthrough T1D non-profit organization to develop a custom doll design that reflects the Type 1 diabetes … [Read more...] about Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up