By Gary Symons TLL Editor in Chief In a partnership set to capture fans brick by brick, the LEGO Group and The Pokémon Company International have announced a multi-year collaboration to bring LEGO Pokémon to life starting in 2026. This marks the first time the beloved world of Pokémon will be recreated in LEGO form, offering Trainers and builders an entirely new way to catch … [Read more...] about LEGO and Pokémon Join Forces to Build an Exciting New Play Experience
construction toys
Lego’s Vincent Van Gogh Set Turns You Into a Master Artist
By Gary Symons TLL Editor in Chief The Lego Group has literally created a work of art in its latest brick set, in partnership with the Van Gogh Museum in Amsterdam. Lego has just unveiled its new Vincent Van Gogh - Sunflowers Set as part of the company's Lego Art collection. Created in close collaboration with the Van Gogh Museum in Amsterdam, the set allows users to create … [Read more...] about Lego’s Vincent Van Gogh Set Turns You Into a Master Artist
Goodyear and Red Toolbox Launch Pretend Play Toy Collection
By Allison Watkinson TLL Reporter Red Toolbox is launching a licensed pretend play toy collection in partnership with the Goodyear automotive company. The Goodyear Pretend Play Line offers a variety of realistic toys that were designed to allow kids to explore automotive repair and car mechanics through imaginative play. “Our mission at Red Toolbox has always been … [Read more...] about Goodyear and Red Toolbox Launch Pretend Play Toy Collection
Lego Making Three Licensed Live-Action Movies With Universal
By Gary Symons TLL Editor in Chief The Lego Group will be making three new movies with Universal PIctures, helmed by A-List directors Jake Kasdan, Patty Jenkins and Attack the Block filmmaker Joe Cornish. The news was revealed as an exclusive from the entertainment publication Deadline, which says the plots of the still untitled movies are still being kept under … [Read more...] about Lego Making Three Licensed Live-Action Movies With Universal
LEGO Converting to Renewable Resin for Its Plastic Bricks
World's Largest Toymaker Says It Will Accept Higher Costs In Order to Replace One-Half of Its Oil-Based Plastics by 2026 By Gary Symons TLL Editor in Chief Toymaker Lego has committed it will produce half the plastic in its bricks with renewable or recycled material, rather than fossil fuels, by 2026. The stunning news follows the failure in 2023 of Lego's attempt to make … [Read more...] about LEGO Converting to Renewable Resin for Its Plastic Bricks
LEGO Demands Suppliers Reduce GHG Emissions By 2026
By Gary Symons TLL Editor in Chief The LEGO Group is putting the building blocks in place to achieve net zero carbon emissions, by enforcing new rules for its suppliers. To meet that goal, LEGO launched a new Supplier Sustainability Program to drive down carbon emission in its global supply chain. The program recognizes the critical role that suppliers can play in helping … [Read more...] about LEGO Demands Suppliers Reduce GHG Emissions By 2026
The Lego Group and Aston Martin Race Into Licensed Toys
By Allison Watkinson TLL Reporter The Lego Group has launched a set of licensed Speed Champions toys as part of a new partnership with the luxury car brand, Aston Martin. The Lego x Aston Marton licensing partnership features a double pack of buildable Lego Speed Champions toys that are based on the AMR23 Aramco Formula 1 race car and the Aston Martin Lagonda Vantage safety … [Read more...] about The Lego Group and Aston Martin Race Into Licensed Toys
LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
By Allison Watkinson TLL Reporter LEGO and Hasbro are working closely on new licensing initiatives around the popular children's brand Peppa Pig. The collaboration has resulted in new LEGO and DUPLO sets for Peppa Pig, and there will be new location-based entertainment options at LEGOLAND and Merlin Entertainment locations. The LEGO Group has now unveiled its new LEGO and … [Read more...] about LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions
By Allison Watkinson TLL Reporter To celebrate Peppa Pig's 20th anniversary, Hasbro, Merlin Entertainments and LEGO Group are launching new Peppa Pig LEGO Duplo sets and experiential attractions. The three companies intend to introduce new ways for preschoolers to engage with the Peppa Pig brand through co-branded products, location-based experiences and more. The … [Read more...] about Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions
Nintendo Reveals Licensed Animal Crossing Sets From LEGO
By Allison Watkinson TLL Reporter The LEGO Group and Nintendo are launching a line of LEGO build sets inspired by the Animal Crossing video game franchise.The five co-branded building sets are intended to let LEGO fans explore licensed Animal Crossing locations and characters through imaginative play.Many of the objects from the licensed Animal Crossing sets can be adapted, … [Read more...] about Nintendo Reveals Licensed Animal Crossing Sets From LEGO