Spin Master has officially unveiled its new toy collection for the franchise's upcoming second feature film PAW Patrol: The Mighty Movie. The film is a Spin Master Entertainment production, produced in association with Nickelodeon Movies and Paramount Pictures. "Packed with jaw-dropping transformations, the PAW Patrol: The Mighty Movie toy collection will spark limitless … [Read more...] about Spin Master Unleashes New Pack of Toys for Paw Patrol
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Hasbro and Amazon Stage Transformers Fan Event in Brooklyn
By Allison Watkinson TLL Reporter Hasbro has partnered with Amazon for a special fan event to promote the upcoming theatrical release of Transformers: Rise of the Beasts. The Transformers: Battle in Brooklyn fan event will feature an Amazon-exclusive product showcase, a Transformers-themed street mural, online activations, food trucks, and more. "We are thrilled to … [Read more...] about Hasbro and Amazon Stage Transformers Fan Event in Brooklyn
Fisher-Price Wants To Send Your Kids To College
By Allison Watkinson TLL Reporter Mattel's Fisher-Price brand has partnered with Gift of College and Concerto Card Company to release the Fisher-Price College Savings Mastercard. By working with the Concerto and Gift of College, the Fisher-Price College Savings Mastercard will allow families to save money and take advantage of tax benefits to support their children’s … [Read more...] about Fisher-Price Wants To Send Your Kids To College
Toy Industry: Mattel and Hasbro Post Losses As Consumer Spending Declines
By Gary Symons TLL Editor in Chief Mattel and Hasbro reported double digit decline in revenues, confirming a slow-down in the toy sector and consumer goods generally. The drop follows years of strong performance in the toy industry, partly due to parents spending more on toys to entertain the young 'uns at home during the COVID-19 pandemic. Now, however, high … [Read more...] about Toy Industry: Mattel and Hasbro Post Losses As Consumer Spending Declines
Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal
By Gary Symons TLL Editor in Chief Toymakers Mattel and Hasbro have obviously decided companies do better when they play well together. This week Hasbro and Mattel revealed they have signed multi-year licensing agreements for some of their most popular toy brands. Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) announced that they have entered into multi-year … [Read more...] about Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal
Toy Association Reveals What’s Hot For 2023
By Allison Watkinson TLL Reporter The Toy Association has announced several toy industry trends for 2023 at The Play Date exclusive Q1 media event in New York City. The Play Date media event was held by The Toy Association in partnership with Adventure Media & Events. The Toy Association’s team of trend experts met with hundreds of global toy companies over the past … [Read more...] about Toy Association Reveals What’s Hot For 2023
Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns
By Allison Watkinson TLL Reporter Following an enforced gap of three years, the Spielwarenmesse trade fair has resumed its place as an international networking event for the toy industry. The Spielwarenmesse trade fair is owned and operated by the trade event organizer and marketing services company, Spielwarenmesse eG. The business-to-business trade fair is intended … [Read more...] about Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns