By Gary Symons TLL Editor in Chief Skydance Media has revealed its full slate of board appointees for the soon-to-be-formed Paramount Skydance Corporation. The board appointments mark a major milestone in the studio’s proposed merger with Paramount Global, a corporate marriage that has recently received the blessing of the FCC. David Ellison, Skydance founder and CEO, will … [Read more...] about Skydance Unveils New Board Members for Post-Merger Paramount
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Licensing Roundup: Ten Cool Licensing Deals You May Have Missed!
Reese’s and Oreo Officially Launch Iconic Collaboration Reese’s and Oreo have unveiled a long‑anticipated mash‑up: the Reese’s Oreo Cup and the Oreo Reese’s Cookie. The Cup blends peanut butter, Oreo cookie bits, milk chocolate, and white crème, and will be offered in king size, standard, and miniature formats as a permanent addition to Reese’s lineup. The Cookie features … [Read more...] about Licensing Roundup: Ten Cool Licensing Deals You May Have Missed!
NYBG Grows Floral Jewelry with Alex and Ani
By Allison Watkinson TLL Reporter The New York Botanical Garden (NYBG) has partnered with Alex and Ani for a collaborative collection of floral-inspired earrings. Created by the Alex and Ani jewelry brand, the collection features designs based on illustrations found in the NYBG’s LuEsther T. Mertz library, flower language symbolism and the Botanical Garden in bloom. “At … [Read more...] about NYBG Grows Floral Jewelry with Alex and Ani
Cinnamon Toast Crunch and Pit Viper Create Co-Branded Sunglasses
By Allison Watkinson TLL Reporter General Mills and Pit Viper recently launched a collaborative partnership for limited-edition sunglasses inspired by Cinnamon Toast Crunch. Debuted on June 3, the co-branded eyewear featured the signature colors and Cinnaswirl patterns of Cinnamon Toast Crunch combined with Pit Viper's style and silhouette. Inspired by fashion trends from … [Read more...] about Cinnamon Toast Crunch and Pit Viper Create Co-Branded Sunglasses
Dirty Dough Unleashes Cookie Collab with Nerds Candy
By Allison Watkinson TLL Reporter Dirty Dough has launched a licensing partnership with Ferrara Candy Company for a gourmet stuffed cookie that features Nerds candy. Covered in the brand's colorful and crunchy candy, the Nerds Sugar Crush menu item has a sugar cookie base that is filled with vanilla crème, topped with vibrant pink frosting and sprinkled with Nerds Rainbow … [Read more...] about Dirty Dough Unleashes Cookie Collab with Nerds Candy
Products of Change Hosts Two New Events This Summer
By Kathryn Brand Editor and Content Manager, Products of Change Bringing the POC membership community together for two in-person events in the coming months, Products of Change will host a visit to circular factory, Teemill, and a regional members’ meeting in Amsterdam. At the core of Products of Change is its membership community, and the connections and collaborations this … [Read more...] about Products of Change Hosts Two New Events This Summer
Mattel’s Barbie Puts on Some Muscle as She-Ra: Princess of Power
By Gary Symons TLL Editor in Chief Toy manufacturer Mattel has released a new collector’s edition Barbie doll based on She-Ra, the iconic heroine from the Masters of the Universe franchise. The launch commemorates the 40th anniversary of She-Ra's debut in 1985, and comes as Mattel is celebrating its own 80th anniversary. Officially titled Barbie Masters of the Universe … [Read more...] about Mattel’s Barbie Puts on Some Muscle as She-Ra: Princess of Power
White Castle and Marvel Television Debut Ironheart Menu Items
By Allison Watkinson TLL Reporter White Castle and Disney's Marvel Television have launched a licensing collaboration that brings Ironheart-inspired items to the company's fast food restaurants. The collaboration features an exclusive beverage, custom Slider packaging and a Craver Nation Rewards promotion. "Collaborating with a beloved brand like White Castle to celebrate … [Read more...] about White Castle and Marvel Television Debut Ironheart Menu Items
Pottery Barn and Cynthia Rowley Design Décor Collection
By Allison Watkinson TLL Reporter Pottery Barn has launched a new home and tabletop collection in collaboration with global fashion brand and designer, Cynthia Rowley. The new Cynthia Rowley collection brings the designer's feminine and sporty aesthetic to an assortment of decorative, tabletop and entertaining-focused products. “The Cynthia Rowley for Pottery Barn … [Read more...] about Pottery Barn and Cynthia Rowley Design Décor Collection
Vineyard Vines and UP&E Launch Jaws Anniversary Collab
By Allison Watkinson TLL Reporter Vineyard Vines is launching a licensing collaboration with UP&E to promote the 50th anniversary of the original Jaws film. "Jaws isn't just our favorite movie, it's a part of our story," said Vineyard Vines co-founder, Ian Murray. "Our roots are on Martha's Vineyard, where Jaws was filmed, and this collaboration is a celebration of … [Read more...] about Vineyard Vines and UP&E Launch Jaws Anniversary Collab