By Allison Watkinson TLL Reporter Kendra Scott is launching its second licensed jewelry collection in partnership with country superstar Dolly Parton. Facilitated by IMG Licensing, the collaborative partnership is inspired by Parton's popular song titled 'I Will Always Love You'. The new collection includes handcrafted jewelry designs with sculptural heart pendants, floral … [Read more...] about Kendra Scott and Dolly Parton Launch Song-Inspired Jewelry
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Hershey’s Kisses and Pokémon Launch Collectible Chocolates
By Allison Watkinson TLL Reporter Hershey's is partering with the Pokémon Company International to introduce special-edition Hershey's Kisses with collectible foils that feature licensed Pokémon art. With 151 distinct foil designs, the co-branded candy collection features all of the Pokémon from the franchise's original Kanto region. Each milk chocolate Hershey's Kiss is … [Read more...] about Hershey’s Kisses and Pokémon Launch Collectible Chocolates
Barbie as a Chatbot? Mattel and OpenAI Unveil Strategic Partnership
By Gary Symons TLL Editor in Chief The toy industry giant Mattel, Inc. and artificial intelligence company OpenAI have announced a new strategic partnership to develop AI-powered products and experiences based on Mattel’s portfolio of brands. The partners say their collaboration will focus on integrating OpenAI’s technology into Mattel’s toy and game offerings, with an … [Read more...] about Barbie as a Chatbot? Mattel and OpenAI Unveil Strategic Partnership
Guy Fieri and RSVLTS Launch Flavortown Fashion
By Allison Watkinson TLL Reporter Guy Fieri has partnered with the RSVLTS fashion brand for a collection of licensed apparel and accessories inspired by Flavortown. Facilitated by IMG Licensing on behalf of the Flavortown brand, the collection features a full spread of licensed apparel and accessories with artistic designs directed by Guy Fieri himself. "This collab has … [Read more...] about Guy Fieri and RSVLTS Launch Flavortown Fashion
Noodles & Company Brings Food Network Favorites to New Menu
By Allison Watkinson TLL Reporter Noodles & Company has partnered with the Food Network for a curated menu that features Food Network Favorites entrees. The licensing partnership had culinary experts at the Food Network evaluate the restaurant brand's recently reimagined menu and select four dishes to label as official Food Network Favorites. "Food Network knows food, … [Read more...] about Noodles & Company Brings Food Network Favorites to New Menu
H&M Beauty Launches Licensed Products with Chupa Chups
By Allison Watkinson TLL Reporter H&M Beauty has partnered with Perfetti Van Melle to create a collection of beauty products and accessories inspired by Chupa Chups. The limited-edition collection includes items such as lip gloss, a double-colored overnight lip mask, hair and body mist, a lip balm duo, a water bottle, a lip oil trio and a lip gloss charm. Featuring … [Read more...] about H&M Beauty Launches Licensed Products with Chupa Chups
France Licensing Day Opens its Official Event Planner Platform
By Allison Watkinson TLL Reporter France Licensing Day and the Licensing International Awards have opened their official event planner platform for their upcoming trade showcase. Taking place on July 1, the third annual France Licensing Day event offers a chance for professionals to build connections in the region's licensing market. The exhibition's dedicated event planner … [Read more...] about France Licensing Day Opens its Official Event Planner Platform
Jeni’s Ice Creams Launches Tasty Partnership with Goose
By Allison Watkinson TLL Reporter Jeni's Splendid Ice Creams' has teamed up with the Goose rock band for a licensed flavor called Goose Tracks. The limited-edition ice cream features a blend of red raspberries and blackberries, with layers of bittersweet chocolate flakes. Designed to promote Goose's latest album, Everything Must Go, the licensed ice cream pint features … [Read more...] about Jeni’s Ice Creams Launches Tasty Partnership with Goose
Toy Foundation Distributes $3 Million in Toys for International Day of Play
TLL Staff The Toy Foundation is marking the International Day of Play with 15 toy companies, distributing more than 290,000 new toys and games valued at $3 million to children in need across the U.S. and around the world. The Toy Foundation is the philanthropic arm of The Toy Association. The large-scale donation initiative highlights the vital role of play in child … [Read more...] about Toy Foundation Distributes $3 Million in Toys for International Day of Play
VP Racing Marks 50 Years in the Fast Lane With Licensing Push
By Gary Symons TLL Editor in Chief VP Racing is putting the pedal to the metal for its 50th anniversary, revving up celebrations with a licensed merchandise designed to bring high-octane style to racing fans everywhere. After half a century of fueling motorsports — from drag strips to dirt tracks — VP Racing is marking the milestone with a flurry of new partnerships and … [Read more...] about VP Racing Marks 50 Years in the Fast Lane With Licensing Push