The Licensing Letter

Console Games

Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA

By Allison Watkinson TLL Reporter Epic Games has secured a licensing partnership with PowerA for new Fortnite-inspired video game accessories. PowerA is a global interactive technology company that specializes in designing and manufacturing officially licensed gaming accessories. The company's product portfolio includes a wide variety of gaming controllers, cases, … [Read more...] about Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA

Lamborghini’s Racing HyperCars Featured in CSR Racing

By Allison Watkinson TLL Reporter Zynga and Automobili Lamborghini have announced a multi-year licensing agreement that names CSR Racing an official partner for Lamborghini's prototype hypercars. CSR Racing is a mobile gaming franchise from the Zynga-owned subsidiary, NaturalMotion, that focuses on racing realistically rendered sports cars. The multi-year licensing … [Read more...] about Lamborghini’s Racing HyperCars Featured in CSR Racing

Pac-Man Taking a Bite Out of The Stumble Guys In New Gaming Mashup

By Allison Watkinson TLL Reporter Scopely has entered a licensing partnership with Bandai Namco to bring Pac-Man branded content to the Stumble Guys video game. Pac-Man is a long-running arcade video game franchise that was initially released in 1980 by Bandai Namco. Since its initial release, the franchise has grown to include numerous console games, licensed consumer … [Read more...] about Pac-Man Taking a Bite Out of The Stumble Guys In New Gaming Mashup

Nintendo Reveals Licensed Animal Crossing Sets From LEGO

By Allison Watkinson TLL Reporter The LEGO Group and Nintendo are launching a line of LEGO build sets inspired by the Animal Crossing video game franchise.The five co-branded building sets are intended to let LEGO fans explore licensed Animal Crossing locations and characters through imaginative play.Many of the objects from the licensed Animal Crossing sets can be adapted, … [Read more...] about Nintendo Reveals Licensed Animal Crossing Sets From LEGO

Real Life ‘Joker’ Threatens Lawsuit For Use of His Likeness in GTA 6

By Gary Symons TLL Editor in Chief A Florida man who tattooed his face to resemble the DC character The Joker says the Grand Theft Auto game used his likeness in a promotional trailer. Lawrence Sullivan is demanding millions in damages, claiming video game studio Rockstar Games used his likeness in a recent trailer for the latest instalment of the massively popular … [Read more...] about Real Life ‘Joker’ Threatens Lawsuit For Use of His Likeness in GTA 6

Oakley’s Got Game, With High Tech Fortnite Collaboration

By Allison Watkinson TLL Reporter Fortnite and the glasses maker Oakley are creating a true 'spectacle', with a partnership for specialized gaming eyewear. Oakley has created a new type of glasses based on its proprietary Prism Gaming 2.0 lens technology, which assists players in reducing glare from OLED and LED screens, while sharp visual acuity during intense gaming … [Read more...] about Oakley’s Got Game, With High Tech Fortnite Collaboration

Spongebob and Friends Stumble Into the Stumble Guys World

By Gary Symons TLL Editor in Chief Spongebob Squarepants has stumbled into the Stumbleverse in a licensed deal between Paramount and the Stumble Guys video game. Stumble Guys is a hugely popular mobile game played by tens of millions of people every week. The game focuses on a party battle royale game with fast-paced multiplayer gameplay, and more importantly, social … [Read more...] about Spongebob and Friends Stumble Into the Stumble Guys World

King Ice Jewelry Putting the Shine On Sonic The Hedgehog

By Gary Symons TLL Editor in Chief Video game icon and movie star extraordinaire Sonic the Hedgehog is sporting some major bling these days, thanks to a partnership with King Ice. The SEGA-owned Sonic the Hedgehog brand has launched a new collection of jewelry with their LA-based partner King Ice. TLL previously covered King Ice as a major new player in the branded … [Read more...] about King Ice Jewelry Putting the Shine On Sonic The Hedgehog

Nintendo Releasing Live Action Film Based on Legend of Zelda

By Gary Symons TLL Editor in Chief It had to happen eventually, and now it has. Nintendo has announced over its X (Twitter) account that it will produce a live action film based on The Legend of Zelda, in partnership with Sony Pictures. The news was shared by none other than the equally legendary creator and game developer Shigeru Miyamoto, who took to X to write, … [Read more...] about Nintendo Releasing Live Action Film Based on Legend of Zelda