Guest Opinion Article By Rachit Moti CEO and Founder of Layer Licensing During the gaming boom of the ‘80s, a new trend of video games based on popular films and TV shows started to emerge. For the next 30 years, practically every blockbuster film that hit cinema screens had a movie tie-in game, from Batman and Beauty and the Beast to A Bug’s Life and The Lion King. Some … [Read more...] about What Does the Success of Hogwarts Legacy Mean For Licensed Games?
Video Games and Software
Dino Ranch Secures Deals in Mobile and Console Gaming
By Allison Watkinson TLL Reporter Boat Rocker's animated preschool series Dino Ranch has secured new licensing deals with the global game developers Microids and Tap Tap Tales. Microids is a France-based video game developer and publisher that specializes in adventure, racing, retro, and branded video games for console systems. The first Dino Ranch console video game … [Read more...] about Dino Ranch Secures Deals in Mobile and Console Gaming
ESI and Tetris Partner on New Range of Gaming Accessories
By Gary Symons TLL Editor in Chief ESI Cases and Accessories and The Tetris Company have announced a new licensing partnership. Under the agreement, ESI will release a range of TetrisTM branded consumer electronics products across the United States and Canada. The deal was brokered on behalf of ESI by Starwood Brands; a brand licensing agency that represents top-tier … [Read more...] about ESI and Tetris Partner on New Range of Gaming Accessories
Epic Games Inks Cool Deal With Kemper for Fortnite Snowboards
By Allison Watkinson TLL Reporter Kemper Snowboards has partnered with Epic Games to create a co-branded collection of Fortnite x Kemper Fantom Snowboards. The partnership was brokered by Fortnite’s exclusive consumer products licensing agency, IMG. A subsidiary of Endeavor, IMG is a global company that works in the fields of sports, fashion, events, media, licensing, … [Read more...] about Epic Games Inks Cool Deal With Kemper for Fortnite Snowboards
Video Games: Creed Enters Virtual Reality on PlayStation
By Gary Symons TLL Editor in Chief Virtual Reality games continue to gain traction, as MGM Interactive and Survios have released CREED: RISE TO GLORY as a VR game on PlayStation. Survios is a world leader in VR gaming, and has worked on license with MGM Interactive on a game that coincides with the theatrical release of CREED III. CREED: RISE TO GLORY – CHAMPIONSHIP EDITION … [Read more...] about Video Games: Creed Enters Virtual Reality on PlayStation
Restaurant Licensing: SEGA’s Tasty Video Game Collaboration With Shin-Sen-Gumi
By Allison Watkinson TLL Reporter SEGA has partnered with Shin-Sen-Gumi restaurants for a licensed promotion featuring the upcoming Like a Dragon: Ishin! video game. Like a Dragon: Ishin! is a samurai-inspired action-adventure game from SEGA and Ryu Ga Gotoku Studio. The game is a remake of the original Ryū ga Gotoku Ishin! video game that was released for Japanese … [Read more...] about Restaurant Licensing: SEGA’s Tasty Video Game Collaboration With Shin-Sen-Gumi
Toikido Grants Book License for Piñata Smashlings to Ladybird
By Allison Watkinson TLL Reporter The entertainment company Toikido has partnered with Ladybird Books for a collection of Piñata Smashlings-themed published content. The Piñata Smashlings IP was created and developed by Toikido's in-house design team as part of the company's larger Piñataverse franchise. The company plans to extend the Piñata Smashlings brand through … [Read more...] about Toikido Grants Book License for Piñata Smashlings to Ladybird
Luminate Research Reveals Music Preferences for Gamers
By Allison Watkinson TLL Reporter The entertainment data company Luminate has released information on the music listening habits and genre preferences of US gamers. Luminate's research follows the inclusion of a gaming and interactive media category to the 2023 GRAMMY awards. The new award category is intended to celebrate the crucial role that original scores and sound … [Read more...] about Luminate Research Reveals Music Preferences for Gamers
Angry Birds Release Headphones For Happy Children
By Allison Watkinson TLL Reporter The consumer technology brand PowerLocus has partnered with Rovio to launch a collection of childrens' headphones featuring the Angry Birds brand. The licensing deal between Rovio and PowerLocus was facilitated by Angry Birds’ global licensing agency, IMG. Rovio Entertainment is a global company that focuses on creating, developing … [Read more...] about Angry Birds Release Headphones For Happy Children
The Biggest Video Game Licensing Deals You Might Have Missed in 2022
Article courtesy of Layer Licensing In a year where licensing deals and branded experiences in Roblox and Fortnite dominated media headlines, it was easy to miss some of the smaller deals and integrations in PC, mobile and console games. There’s a lot that licensors can learn from these deals, so here’s a monthly recap of some of the best ones! In January, we saw Valiant … [Read more...] about The Biggest Video Game Licensing Deals You Might Have Missed in 2022