By Allison Watkinson TLL Reporter The online battle-royale game PUBG Mobile recently partnered with the luxury car brand Maserati to bring several sports car models to the playing field. The deal between the two brands was facilitated by Maserati's licensing agency IMG, a subsidiary of the global sports and entertainment company Endeavor. “PUBG MOBILE and Maserati are … [Read more...] about Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile
Video Games and Software
Video Game Licensing: China Ends 18-Month Freeze On Imported Games
By Allison WatkinsonTLL Reporter China's regulatory agency for video game licensing has approved new games for import for the first time in 18 months. During the month of December 2022, a total of 44 new video games have been approved for import. In addition, 84 games by domestic developers were granted licensing approval by the government-run … [Read more...] about Video Game Licensing: China Ends 18-Month Freeze On Imported Games
Limited Edition Magikarp Jewelry Makes a Splash for the New Year
By Allison Watkinson TLL Reporter The jewelry brand U-Treasure has developed Pink Gold versions of its Magikarp necklace as part of its ongoing licensing collaboration with The Pokémon Company. The Pokémon Company was created by the video game developers Nintendo, Creatures, and Game Freak to handle the brand management, marketing, and licensing of the jointly-owned … [Read more...] about Limited Edition Magikarp Jewelry Makes a Splash for the New Year
Fortnite Adds In-Game Content Based on My Hero Academia
By Allison Watkinson TLL Reporter Crunchyroll has partnered with Epic Games to bring licensed content and characters from My Hero Academia to Fortnite. My Hero Academia is an anime series that follows the story of Izuku Midoriya on his quest to become a hero despite his lack of superpowers. The fantasy series is currently available on the anime platform … [Read more...] about Fortnite Adds In-Game Content Based on My Hero Academia
Who’s News: Arcade1Up Announces Key Hires To Support Sales Growth
By Allison Watkinson TLL Reporter Arcade1Up has announced three new hires to the company’s sales team to support its expanding U.S. and international business. Eric Van Kannel, Michael Fisher and Kuntha Kith have been appointed as Director of Digital Sales, Sales Manager and Director of Business Planning respectively for the retro arcade entertainment company. In … [Read more...] about Who’s News: Arcade1Up Announces Key Hires To Support Sales Growth
Video Game Licensing: Ascendant and Electronic Arts Partner on Immortals of Aveum
By Gary Symons TLL Editor in Chief Electronic Arts and its new partner Ascendant Studios have unveiled the highly anticipated Immortals of Aveum at the The Game Awards. The release is on the Christmas list for many gamers because the new Ascendant Studios, is run by a team of developers who have won BAFTA and Game of the Year awards. Ascendant has also partnered … [Read more...] about Video Game Licensing: Ascendant and Electronic Arts Partner on Immortals of Aveum
Angry Birds Releases Branded Water Bottles for Thirsty Fans
By Allison Watkinson TLL Reporter The hydration brand Ion8 has partnered with Rovio Entertainment to release a series of licensed Angry Birds water bottles. The deal between Ion8 and Rovio Entertainment was facilitated by the global licensing agency IMG on behalf of the Angry Birds brand. Rovio Entertainment is a global company that specializes in creating, developing … [Read more...] about Angry Birds Releases Branded Water Bottles for Thirsty Fans
Dark Horse Publishes Book Based on Art of The Cuphead Show!
By Allison Watkinson TLL Reporter Dark Horse Comics has partnered with King Features Syndicate on the release of The Art of The Cuphead Show! hardcover volume. The Art of The Cuphead Show! will feature descriptions of the development and production of the animated Netflix series from the shows producers, writers, graphic artists, and more. The book will also include newly … [Read more...] about Dark Horse Publishes Book Based on Art of The Cuphead Show!
MGM’s Stargate Returns to AstroKings Mobile Game
By Allison Watkinson TLL Reporter MGM's Stargate SG-1 series has returned to the mobile game AstroKings with new licensed content, characters, and limited-time events. This licensing deal between MGM and Tilting Point marks the third time Stargate SG-1 content has been included in the AstroKings game. Stargate SG-1 is a science-fiction adventure TV series within … [Read more...] about MGM’s Stargate Returns to AstroKings Mobile Game
Four Seasons To Design Fine Feathered Fashion For Angry Birds
By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Rovio Entertainment and Four Seasons Design for apparel and accessories collections featuring the Angry Birds brand. The first co-branded apparel collection is set to launch later this month. The collection will feature original designs by Four Seasons Design's creative team including themes … [Read more...] about Four Seasons To Design Fine Feathered Fashion For Angry Birds