Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs Q&A with Ross Misher, CEO of Brand Central As the licensing landscape continues to evolve, Brand Central has remained at the forefront — particularly in the food and beverage space, where they’ve pioneered some of the most strategic yet buzz-worthy and unexpected … [Read more...] about Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs
Worldwide
Smiley and RED Unite to Support Women and Girls in Vulnerable Communities
By Gary Symons TLL Editor in Chief For the first time in its five-decade history, Smiley is changing its iconic yellow face to red, thanks to a partnership with the charity RED. The globally recognized symbol of positivity has partnered with RED, the nonprofit founded by U2 singer Bono and Bobby Shriver in 2006, to launch a creative collaboration with a life-saving purpose. … [Read more...] about Smiley and RED Unite to Support Women and Girls in Vulnerable Communities
Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Insights from Broad Street Licensing Group, the premiere food and beverage brand licensing agency A TLL Feature Report For nearly three decades, Broad Street Licensing Group has operated with a laser focus on one mission: unlocking the untapped retail potential of food and beverage manufacturers through strategic brand licensing partnerships. As economic headwinds … [Read more...] about Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Products of Change: New Methodology Unveiled to Measure Greenhouse Gas Emissions
Article Submitted by POC Editor Kathryn Brand Products of Change (POC) and South Pole, a carbon asset developer and climate consultancy, have developed a comprehensive methodology to allow the brand and licensing industry to more accurately measure its GHG footprint, and therefore more assuredly begin its journey of reduction. The process included consultation with key … [Read more...] about Products of Change: New Methodology Unveiled to Measure Greenhouse Gas Emissions
IPX Appoints Big Picture Licensing To Manage BT21
By Allison Watkinson TLL Reporter IPX has appointed Big Picture Licensing to represent its BT21 character brand in the UK, Eire and EMEA markets. As the official representative of the global character IP, Big Picture Licensing will be responsible for finding and securing new licensing partnerships for BT21. The BT21 licensing program will be seeking new licensees across … [Read more...] about IPX Appoints Big Picture Licensing To Manage BT21
Products of Change Highlighted Sustainability at Licensing Expo
By Kathryn Brand Editor, Products of Change The Products of Change team was out in full force at Expo, between holding the fort at our booth showcasing the UN’s 17 SDGs and how are members are activating them, to walking the show floor, attending meetings, and hosting panel sessions on the main stage and Networking Hub. With so many engaged attendees coming by the stand to … [Read more...] about Products of Change Highlighted Sustainability at Licensing Expo
Konami Announces Global Apparel Deals for Yu-Gi-Oh
By Allison Watkinson TLL Reporter Konami Cross Media NY has secured partnerships for the Yu-Gi-Oh! franchise that will bring licensed apparel to fans around the world. The new licensing partners include Vanquish Fitness, Creating Fun and Steady Hands. “Each of our new partners is looking to expand their anime presence in the marketplace and Yu-Gi-Oh! is their top choice,” … [Read more...] about Konami Announces Global Apparel Deals for Yu-Gi-Oh
Beyblade X Lets it Rip with World Championship Events
By Allison Watkinson TLL Reporter ADK Emotions NY and T-Licensing have partnered with Hasbro to launch an official BeyBlade X World Championship event. Starting in June, the BeyBlade X World Championship will launch in multiple countries across the globe. At each regional tournament, participants between the ages 8 to 12 will use tops from Hasbro’s BeyBlade X toy … [Read more...] about Beyblade X Lets it Rip with World Championship Events
Expo Roundup: Deals and Events From the 2025 Licensing Expo
Compiled by TLL Staff Tariff Turbulence and Retail Trends Headline Licensing Expo The first two days of Licensing Expo 2025 in Las Vegas spotlighted the continued uncertainty surrounding global tariffs and their impact on the consumer products industry. While some recent tariff news suggests easing may be on the horizon, concerns remain high among brand owners, … [Read more...] about Expo Roundup: Deals and Events From the 2025 Licensing Expo
Licensing International Announces 2025 Hall of Fame Inductees
TLL Staff Licensing International today announced its 2025 Hall of Fame inductees, recognizing a distinguished group of executives and creators for their contributions to the global brand licensing industry. This year’s honorees include corporate leaders, cultural icons, and creative pioneers whose work has helped shape and grow the $369 billion global licensing market. The … [Read more...] about Licensing International Announces 2025 Hall of Fame Inductees