By Gary Symons TLL Editor in Chief The LEGO Group has partnered with The Pokémon Company on its first ever Pokémon Lego sets. It's a brand licensing match made in marketing heaven, as the deal combines the world's most popular toy product, with one of the world's top entertainment and video game brands. “Pokémon has always inspired discovery and connection and partnering … [Read more...] about Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
Asia
Real Life Godzilla Stomps Into Tokyo’s Haneda Airport
By Gary Symons TLL Editor in Chief It was 1954 when the 'King of Monsters' first rampaged through Tokyo, crushing buildings and plucking aircraft out of the sky. Now a much friendlier Godzilla is back, and welcoming visitors to Japan at Tokyo's Haneda Airport. The Haneda Godzilla Global Project has launched a "mega-scale initiative" to broadcast Japanese entertainment to … [Read more...] about Real Life Godzilla Stomps Into Tokyo’s Haneda Airport
Wildbrain Sells Stake in Peanuts to Sony for $630 Million Cdn
By Gary Symons TLL Editor in Chief Wildbrain Ltd. says it has agreed to sell its stake in the popular global brand Peanuts to Sony Music and Sony Pictures. Wildbrain currently owns 41% of Peanuts Holdings LLC, which is the holding company for the Peanuts intellectual property, originally created by the cartoonist Charles M. Schulz. The Canadian brand company has now … [Read more...] about Wildbrain Sells Stake in Peanuts to Sony for $630 Million Cdn
Dragon Ball Gets Its First-Ever Game Inside Minecraft
TLL Staff Toei Animation has expanded the Dragon Ball Z licensing footprint into gaming with the launch of the first-ever downloadable content pack for Minecraft. Available now for Minecraft: Bedrock Edition, the Dragon Ball Z x Minecraft DLC allows players to participate in battles inspired by the anime’s World Martial Arts Tournament, with options for solo, cooperative and … [Read more...] about Dragon Ball Gets Its First-Ever Game Inside Minecraft
China’s ‘Singles Day’ Event Is Eclipsing America’s Black Friday
By Gary Symons TLL Editor in Chief Move over Black Friday; China's massive 'Singles Day' shopping event on November 11 is laying claim to being the world's largest sale. While Black Friday and associated holiday sales like Cyber Monday continue to grow, the Chinese data company Syntun says Singles Day broke sales records as retailers took in $238 billion, including … [Read more...] about China’s ‘Singles Day’ Event Is Eclipsing America’s Black Friday
Authentic and Orbico Expand Dockers Across Europe
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term agreement with Orbico Group to expand the Dockers brand across Europe and Central Asia. Dockers is an American fashion brand that specializes in casual clothing such as khakis and chinos. Following Authentic’s recent acquisition of the brand, Dockers will be launching a series of global … [Read more...] about Authentic and Orbico Expand Dockers Across Europe
Sony Has Big Screen Plans as Labubu Dolls Head to Hollywood
TLL Staff The Hollywood Reporter just broke the news that Sony Pictures has signed a deal to bring the wildly popular Labubu collectible toys to the big screen. According to the exclusive story in THR, Sony has secured the screen rights to the Labubu brand and intends to develop a feature film that could eventually launch a franchise. The project is in its earliest stages: No … [Read more...] about Sony Has Big Screen Plans as Labubu Dolls Head to Hollywood
Hasbro and Kayou Saddle Up For ‘My Little Pony’ Card Game
TLL Staff Chinese collectibles company Kayou has corralled a deal with Hasbro to introduce a My Little Pony card game in the U.S. Kayou is China's top trading card brand, and previously launched the My Little Pony Card Game – Friendships Begin in that country back in April. The success of that program has seen the partners expand the program, and the game is now being … [Read more...] about Hasbro and Kayou Saddle Up For ‘My Little Pony’ Card Game
Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese
By Gary Symons TLL Editor in Chief There are few foods that so simply solve the need for comfort food as the classic grilled cheese. Prepared in minutes, and combining the crunch of crispy toasted bread with the glory of melted cheese, the grilled cheese is a lunch-time staple that anyone could master. Or, could they? In truth, the grilled cheese is a matter of … [Read more...] about Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese
Godzilla Strikes a Chord With Fender, and Powers Up C4 Energy Drinks
By Gary Symons TLL Editor in Chief The King of the Monsters is back, shredding its way into rock history with Fender, and powering up with C4 energy drinks. The double-barreled licensing deals mark another kaiju-sized licensing victory for Toho, which has made 2025 the Year of the Lizard King. As well, both these agreements come as Toho prepares for Godzilla Day on November … [Read more...] about Godzilla Strikes a Chord With Fender, and Powers Up C4 Energy Drinks