By Allison Watkinson TLL Reporter Hasbro has announced a multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products to become the global primary toy licensee for Harry Potter beginning in 2027. The deal covers products inspired by both the Harry Potter film franchise and the upcoming HBO Original Harry Potter series. Hasbro plans to develop a range … [Read more...] about Hasbro Secures Magical Harry Potter Toy License Starting in 2027
Europe
Grocers Risk Alienating Shoppers with Overt GLP-1 Labelling, Analyst Warns
By Gary Symons TLL Editor in Chief The rapid appearance of GLP-1-inspired ready meals on UK supermarket shelves this January has drawn comparisons to past trend-chasing moments, and a caution from retail analysts that grocers may be squandering a larger, more durable opportunity by marketing too narrowly. "Grocers must expand GLP-1-inspired ranges to highlight the … [Read more...] about Grocers Risk Alienating Shoppers with Overt GLP-1 Labelling, Analyst Warns
LEGO and The Met Bridge the Gap Between Art and Play with Monet Masterpiece Set
By Gary Symons TLL Editor in Chief Put away the paint brush, because art lovers and LEGO enthusiasts can now build their own Impressionist masterpiece, brick by brick. The LEGO Group announced Tuesday a collaboration with The Metropolitan Museum of Art to release the LEGO Art 'Claude Monet – Bridge over a Pond of Water Lilies' set, a 3,179-piece recreation of the French … [Read more...] about LEGO and The Met Bridge the Gap Between Art and Play with Monet Masterpiece Set
Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
By Gary Symons TLL Editor in Chief Blonde Sheep Licensing has just announced a sweet Valentine's Day collaboration between the candy brand Swizzels and the hilariously named underwear brand Oddballs. The partnership introduces the iconic Love Hearts brand as the theme for a playful underwear collection launching for Valentine’s Day 2026. The range promises color, … [Read more...] about Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
KPop Demon Hunter Lego Kits on the Way in Deal With Netflix
TLL Staff The breakout hit KPop Demon Hunters will get its own Lego kits, thanks to a newly signed deal between the Danish toymaker and Netflix. KPop Demon Hunters burst onto screens to become the most popular Netflix movie of the year. This collaboration aims to bring that universe to the world of Lego brick building sets. One set has … [Read more...] about KPop Demon Hunter Lego Kits on the Way in Deal With Netflix
Macallan and James Bond Prove That Good Scotch, Like Diamonds, Are Forever
By Gary Symons TLL Editor in Chief The famed Macallan Distillery has released a new single malt Scotch whisky honoring the 55th anniversary of "Diamonds Are Forever," proving that some things — like 007's taste for fine spirits — are indeed forever. The Macallan Diamonds Are Forever 55th Anniversary Release, available starting Thursday at $750, continues the … [Read more...] about Macallan and James Bond Prove That Good Scotch, Like Diamonds, Are Forever
RHS Partners With Agriframes on Licensed Zinc Planter Range
By Gary Symons TLL Editor in Chief Above ground planters are all the rage these days, and The Royal Horticultural Society is hopping on the trend through a new licensing deal with Agriframes. RHS has partnered with UK garden structures specialist Agriframes to launch a new range of RHS-licensed zinc planters for the domestic market. The collaboration introduces a zinc … [Read more...] about RHS Partners With Agriframes on Licensed Zinc Planter Range
Opinion: Be Part of the Change at the POC Conference 2026
By Kathryn Brand For Products of Change After the Products of Change Conference saw its biggest year yet in 2025, with record-breaking attendance from an increasing number of countries, and an unmatched speaker line-up, the POC Conference is returning to the Royal Geographical Society, London, on November 11, 2026. Get your tickets here. The changes that Products of … [Read more...] about Opinion: Be Part of the Change at the POC Conference 2026
Adidas Back in the Running With Double Digit Revenue Growth
By Gary Symons TLL Editor in Chief The sportswear brand Adidas has completed a dramatic turnaround, boasting double digit growth despite the recent brand meltdown courtesy of former partner Kanye West. Adidas has released preliminary numbers showing revenues reached 6.08 billion euros in Q4, up from 5.97 billion euros the same time last year, an impressive jump of 11 per … [Read more...] about Adidas Back in the Running With Double Digit Revenue Growth
He-Man Has the Power on the Toy Aisle With New Mattel Release
By Gary Symons TLL Editor in Chief Mattel has revealed a new line of Masters of the Universe: Chronicles action figures for the upcoming live-action Masters of the Universe film. The new movie will debut in theaters on June 5 in a major reboot of the popular franchise. The announcement was made at the Spielwarenmesse toy fair as part of Mattel’s global rollout for the toy … [Read more...] about He-Man Has the Power on the Toy Aisle With New Mattel Release