By Allison Watkinson TLL Reporter Mattel is kicking off its 80th anniversary celebration with a year-long philanthropic campaign titled 80 Moments for 80 Years. Taking place throughout 2025, the anniversary campaign will build on Mattel's long philanthropic history by donating resources and funds to over 80 different nonprofit organizations around the world. The … [Read more...] about Mattel Gives Back with 80th Anniversary Campaign
Worldwide
Who’s News: Pipeline Studios Appoints New Director of Sales & Business Development
By Allison Watkinson TLL Reporter Pipeline Studios has appointed Rebecca Lugo as its new director of sales and business development. Previously serving as head of global sales at Jetpack Distribution, Rebecca Lugo is an experienced executive in the entertainment, licensing and sales industries. Before joining Jetpack, Lugo worked as sales manager of international … [Read more...] about Who’s News: Pipeline Studios Appoints New Director of Sales & Business Development
Opinion: Grok 2 Shows We Need New Copyright Laws for AI and Social Media
By Gary Symons TLL Editor in Chief If you thought artificial intelligence posed a threat to your intellectual property before, you ain’t seen nothin’ yet. The AI model Grok, released by the Elon Musk-owned developer xAI, has already raised new concerns over copyright infringement since the Grok 2 update was released in August last year. Unlike other AI chatbots that … [Read more...] about Opinion: Grok 2 Shows We Need New Copyright Laws for AI and Social Media
Who’s News: Wasserman Music Adds Five New Executives to Its Global Roster
TLL Staff The global music agency Wasserman Music hired five key executives this month to further expand its client service offerings worldwide. Vince Amoroso joins Wasserman Music as SVP, Artist Services, Sharmaine Akhigbe joins as VP, Brand Partnerships, Karina Gonzalez joins as VP, Festivals, Georgia McGurk joins as VP, Event Strategy & Hospitality, and Yasi Agahnia … [Read more...] about Who’s News: Wasserman Music Adds Five New Executives to Its Global Roster
Surge Brands Named Poindexter’s Licensing Agent
By Allison Watkinson TLL Reporter Felix the Cat Productions has appointed Surge Brands as the exclusive global licensing agency for its Poindexter character IP. Created by Joe Oriolo in the 1950s, Poindexter is a main character from the long-standing animated franchise, Felix the Cat. Originally known as Felix's sidekick and best friend, Poindexter will now be … [Read more...] about Surge Brands Named Poindexter’s Licensing Agent
Licensing Roundup: Guess Who’s in India? and Mattel Goes Manga
Compiled by TLL Staff Guess? Inc. Partners with Tata CLiQ to Launch GUESS JEANS in India Guess? Inc. has announced its entry into the Indian market with the launch of GUESS JEANS, its California-based denim lifestyle brand. The launch is being executed through a long-term franchise partnership with Tata CLiQ, the e-commerce platform of the Tata Group. Under the … [Read more...] about Licensing Roundup: Guess Who’s in India? and Mattel Goes Manga
Safilo and Under Armour Renew Eyewear Licensing Partnership
By Allison Watkinson TLL Reporter Safilo Group and Under Armour have signed a renewal for their global eyewear licensing partnership that will extend until 2031. Through the renewed agreement, the two companies will continue to collaborate on licensed eyewear solutions inspired by the Under Armour performance brand. Designed for professional athletes and consumers, … [Read more...] about Safilo and Under Armour Renew Eyewear Licensing Partnership
Sony Pictures Announces Three New Video Game Adaptations
By Gary Symons TLL Editor in Chief Sony Pictures is continuing its program of adapting top video games into films and series with three new adaptations. The new films and series will include adaptations of the runaway hit game Helldivers (pictured above), Horizon Zero Dawn, and Ghost of Tsushima. The announcements were made at the CES 2025 tech trade show, where Sony … [Read more...] about Sony Pictures Announces Three New Video Game Adaptations
Disney and BBC Studios Announce Animated Bluey Film
By Allison Watkinson TLL Reporter BBC Studios has partnered with The Walt Disney Company to develop an animated feature film for the Bluey entertainment franchise. “We are incredibly excited to take Bluey to cinemas given its extraordinary success on a global scale – it is some of the most popular IP in the world," said BBC Studios CEO, Tom Fussell. "It has been such a … [Read more...] about Disney and BBC Studios Announce Animated Bluey Film
Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
By Allison Watkinson TLL Reporter Spin Master and Universal Products & Experiences (UP&E) are renewing and expanding upon their long-standing toy partnership for How to Train Your Dragon. The updated agreement builds on the existing relationship between the two companies with global rights to the toy license for the franchise's upcoming live-action film. "We have … [Read more...] about Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership