By Allison Watkinson
TLL Reporter
Insight Editions has developed a new corporate identity system with assistance from the LA-based studio, Outfit Branding & Design.
Insight Editions is a publishing company that creates, designs, and produces licensed products in partnership with global entertainment, gaming, and pop-culture brands.
Insight Editions’ newly-updated corporate identity includes a redesigned logo, a new company tagline, and more.
“The conceptual backbone is the column motif, which speaks to the elevation Insight Editions brings to its products and projects, that is a double image of a doorway opening, evoking the brand’s invitation to enter different worlds,” said Outfit co-founder, Larry Nguyen.
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Insight Editions’ new tagline, Crafting the Extraordinary!, is intended to emphasize the company’s 20-year history in producing high-quality licensed products.
During the last two years, the company has experienced substantial growth in a variety of ways.
This growth includes the acquisition of divisions and imprints such as New Regency Publishing and Reinhart Pop-Up Studio, the opening of a new office in London, increased annual revenue, and several new executive hires.
“We see each of our books as a handcrafted object, masterfully made by skilled artisans, and we constantly challenge ourselves to create something exceptional,” said Insight Editions CEO, Raoul Goff. “The new logo and tagline really speak to our continued commitment to innovation and excellence. I am excited to share this new branding and expanded vision with everyone who interacts with our company—from the colleagues I am honored to work with every day, to our customers, licensing partners, authors, artists, and all those who comprise our creative community.”
Insight Editions selected Outfit Branding & Design to develop its new corporate identity in order to utilize the studio’s background in strategic branding, creative direction, graphic design, and fine arts.
Outfit Branding & Designs creative team has approximately 28 years of combined experience working in the design industry.