By Gary Symons
TLL Editor in Chief
The confectionery brand Chupa Chups has just released an exclusive collection in collaboration with 6IXTY8IGHT, a leading women’s fashion brand in Asia.
The youthful and feminine collection combines Chupa Chups’ playful spirit with 6IXTY8IGHT’s stylish designs, in a range of apparel from lingerie to casual wear.
“Featuring 10 unique products, ranging from sporty chic lingerie to retro-cool t-shirts and cozy pajamas, all infused with Chupa Chups’ nostalgic charm, this collection offers a fresh, comfortable and exciting choice that caters to the modern lifestyle needs of young women across Asia,” the partners said.
The Chupa Chups collection is now available both online and offline, reaching a broad audience and can be found at 6IXTY8IGHT stores across China, Hong Kong, Taiwan, Singapore, Philippines, Indonesia and Malaysia.
6IXTY8IGHT is a women’s lingerie, sleepwear and clothing brand founded in Hong Kong in 2002, with both an online and offline presence throughout Asia. The brand is known for offering casual, vibrant and fun apparel for Generation Z and Millennial women. The brand operates over 200 stores across various countries in Asia. In Indonesia, 6IXTY8IGHT operates under the brand name Erajaya Active Lifestyle.
Chupa Chups is among the world’s most popular candies, made by Perfetti Van Melle, a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
As a top producer of candies and chewing gum, Perfetti Van Melle has also become one of the sector’s most active in terms of licensing. The company set a goal of unlocking the power of several of its most popular brands through a successful licensing program that started in Barcelona more than 25 years ago.
Currently 11 brands, such as Chupa Chups and Mentos, already have lifestyle-oriented programs in key markets across the globe.