By Allison Watkinson
TLL Reporter
Cinnabon has launched a licensing partnership with Warheads to introduce two limited-edition sour candy-flavored menu items.
“We are ecstatic to collaborate with such a beloved brand and give consumers a sweet new way to experience our super sour products,” said Warheads VP, Lindsay Karlin. “It’s incredible to see two inventive brands like Cinnabon and Warheads come together to make something consumers have never seen before.”
The new licensed menu items include Cinnabon buns topped with Warheads sour candy and Cinnabon’s frozen Chillatta beverage infused with Warheads sour candy.
The Cinnabon Topped Bons will be available in Warheads blue raspberry, green apple and watermelon popping candy flavors.
The Warheads Chillatta beverage will be exclusively available in blue raspberry flavor.
“Fans know and love our classic cinnamon rolls, but at Cinnabon we don’t shy away from a little fun,” said Cinnabon VP, Michael Pittman. “We are always looking for bold new ways to innovate for our most adventurous guests. Cinnabon x Warheads is truly a collaboration you have to try before you deny – and we know fans will keep coming back for another bite of this one-of-a-kind flavor combination.”
The limited-edition Cinnabon x Warheads products will be available in select Cinnabon bakeries beginning on Aug. 19, 2024.
Founded in 1985, Cinnabon is a bakery brand that offers a variety of freshly baked cinnamon rolls, baked goods and specialty beverages.
The Cinnabon brand currently operates around 1950 bakery locations around the world.
The Cinnabon partnership was facilitated by Warheads licensing representative, Lisa Marks Associates (LMA).
LMA is a full-service agency that provides expert assistance to brands and IP in areas such as licensing, merchandising, creative development, marketing, product design, multimedia brand extensions and more.
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