By Allison Watkinson
TLL Reporter
Jazwares has partnered with Cloudco Entertainment to launch a series of co-branded product collaborations for the Care Bears franchise.
The initial focus for the partnership will center on limited-edition collections for several of Jazwares’ best-selling plush toy brands.
These brands include Squishmallows, HugMees, Flipamallows, Micromallows, BumBumz, Sleepamallows and more.
“Care Bears is one of those rare legacy brands that continues to inspire emotion, nostalgia, and joy,” said Jazwares EVP, Judd Karofsky. “Bringing them into our most loved product formats is a perfect way to spark excitement across generations and fandoms. We couldn’t be more excited to collaborate with Cloudco on these one-of-a-kind creations.”
In addition to collectible plush, the collaborative partnership will expand the Care Bears property with new fashion accessories, pet products, playsets and character costumes.
“We’re partnering with Jazwares to bring Care Bears to life in fresh, imaginative ways,” said Cloudco Entertainment licensing head, Robert Prinzo. “These collaborations are about more than just great products—they’re a celebration of creativity, nostalgia, and joyful storytelling. Jazwares’ global reach and innovative portfolio make them the perfect partner to help us reach fans in new and meaningful ways.”
The first wave of products for the collaboration is expected to debut around the world beginning in 2026.
Basic Fun! will remain the master toy partner for the Care Bears across the UK, Canada and the US.
Owned by CloudCo Entertainment, Care Bears is an entertainment brand, lifestyle property and media franchise that includes numerous TV series, movies, published works, licensed consumer products and more.
Cloudco is a family-friendly entertainment company that creates, develops and produces multi-platform entertainment franchises, consumer merchandising programs and immersive experiences.
A subsidiary of Berkshire Hathaway, Jazwares is a global toy manufacturing and production company that represents a broad portfolio of wholly-owned and licensed brands.
Initially founded in 1997, the company currently creates a wide range of play products and experiences including toys, costumes, pet products and virtual games.
Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush