By Gary Symons
TLL Editor in Chief
Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike.
The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of IndyCar racing. Featuring moisture-wicking, stretch-infused fabric and CoolFiber technology, the shirt aims to provide comfort in a variety of settings, from the racetrack to the boardroom.
“We’re thrilled to partner with Arrow McLaren to bring this unique dress shirt to life,” said Justin Baer, founder and CEO of Collars & Co. “This collaboration reflects our commitment to style, comfort, and performance; values that align perfectly with the spirit of IndyCar.”
Pato O’Ward, (seen in photo at top) one of Arrow McLaren’s top IndyCar drivers, will be the face of the new campaign, showcasing the shirt both on and off the track. The design includes Collars & Co.’s signature structured dress collar, reinforcing the brand’s mission to elevate everyday menswear with stylish yet functional pieces.
“Performance and innovation are at the core of everything we do,” said Arrow McLaren’s team principal, Tony Kanaan. “This partnership brings that same precision and energy to a wardrobe essential for our fans and professionals.”
In addition to the Apex shirt, Collars & Co. will also offer select licensed Arrow McLaren designs across popular styles in their collection.
The Apex Performance Dress Shirt is available now on the Collars & Co. website and in select retail locations, including the brand’s stores in Chicago, Boca Raton, and King of Prussia.
Collars & Co., known for its casual menswear and standout Dress Collar Polo, continues to carve a niche for functional style. Meanwhile, McLaren Racing, a historic name in motorsports since 1963, maintains a presence across five global racing series, including Formula 1, IndyCar, Formula E, F1 Academy, and esports.
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