By Allison Watkinson
TLL Reporter
Crayola and TheSoul Publishing have released a festive craft playlist on Youtube Kids as part of an ongoing licensing partnership.
The Magical Winter Moments Holiday Crafts playlist includes four episodes of Crayola Christmas craft content that is intended to provide interactive activities for children and families.
Made possible by its ongoing digital content partnership with TheSoul Publishing, the licensed holiday-inspired Crayola playlist includes easy-to-follow, hands-on arts & crafts tutorials that are intended to facilitate family bonding.
The four episodes included in the Crayola x Youtube Kids playlist are listed below:
Episode One: Happy Holidays! Trees, Candies Ornaments, and More!
Episode Two: Let’s Decorate! Crayola Holiday Home Decorations
Episode Three: Easy & Festive Christmas Paper Crafts for the Family
Episode Four: Fun & Merry DIY Christmas Decoration Crafts for the Family
“We can’t wait to see how kids and families will bring this content to life using imagination, creativity, and self-expression to create a truly unique holiday experience and add to the magic of the season,” said Crayola EVP, Victoria Lozano. “We’re excited about our collaboration with TheSoul Publishing and what we are accomplishing together to bring creative, inspirational content to families.”
TheSoul Publishing is a digital entertainment and social media marketing studio that produces branded content that is distributed through an extensive social media-driven cross-platform network.
With a creative team based in more than seventy countries worldwide, TheSoul Publishing offers entertaining and family-friendly content in the categories of 3D animation, stop-motion, live-action, DIY, music and more.
Since Crayola’s creative licensing partnership with TheSoul Publishing first launched in February 2023, Crayola’s official YouTube channel has experienced a dramatic increase in views, total watch hours, published videos, and channel subscribers.
“We are incredibly proud of our ongoing relationship between TheSoul and Crayola,” said TheSoul Publishing head, Francesco Miceli. “Getting Crayola’s festive playlist featured on YouTube Kids is a great example of the power of Crayola’s brand, our joint ability to generate authentic, valuable content, as well as demonstrating TheSoul’s strong connection with and understanding of platforms.”
The Magical Winter Moments Holiday Crafts playlist is available through Youtube Kids in English language territories across the globe.
The playlist will be prominently featured on the YouTube Kids’ home screen from December 20, 2023 until January 2, 2024.
A subsidiary of Hallmark Cards, Crayola is a global art supply company that offers a wide range of creative expression products, content, activities and location-based entertainment for children and families.