By Allison Watkinson
TLL Reporter
Crayola has appointed new executive hires to support the growth of its global licensing and LBE businesses.
The new executive hires include Anna Roca, Jonathan Linn, Gabby Munoz, and Thomas Dimech.
“These changes will enable new licensed promotions and partnerships, increase our focus on licensed retail development around the globe, and support the development of product categories and creative experiences internationally and domestically,” said Crayola SVP, Warren Schorr.
Anna Roca is joining the company as head of global partnerships and promotions for Crayola’s business development team.
In her new position as head of global partnerships, Roca is responsible for curating Crayola’s licensing and experiential initiatives with international brands. Roca has also been named Crayola’s new director of licensing for Mexico and Latin America.
This position is intended to accelerate the expansion of the company’s licensing business throughout Central and South America. Prior to joining Crayola’s licensing division, Roca worked in executive leadership positions for 20th Century Fox and Walt Disney Studios.
Jonathan Linn was appointed as Crayola’s global head of location-based entertainment in March 2023.
He is responsible for leading Crayola’s global expansion, growth and management initiatives for the company’s LBE business. Formerly with DreamWorks, Walt Disney Studios and Universal, Jonathan Linn has brought extensive professional experience in the areas of live and location-based entertainment, theme parks, retail, touring experiences, themed hospitality and more.
“We are excited to welcome industry professionals Anna and Jonathan to the team,” said Schorr. “Both have excelled across multiple global enterprises and built strategic alliances with major brands. They will propel our expansion and increase engagement as we continue to foster meaningful consumer relationships with the Crayola brand.”
Gabby Munoz has also joined Crayola as the company’s new licensing project manager. In this role, Munoz is responsible for overseeing product development for Crayola’s licensing partners in the categories of fashion, stationary, social expressions and crafts.
Prior to joining Crayola, Munoz worked at Marvel Entertainment and the Walt Disney Company, where she managed both product development and creative approvals. Finally, Thomas Dimech has joined the company as Crayola’s UK licensing manager. In this position, Dimech is responsible for expanding and supporting Crayola’s licensed retail development across Europe, the Middle East, and Africa (EMEA).
Before transitioning to Crayola, Dimech worked as a senior retail and brand manager at Retail Monster.
A subsidiary of Hallmark Cards, Crayola is a global art supply company that offers a wide range of creative expression products, content, activities and location-based entertainment for children and families.