By Allison Watkinson
TLL Reporter
Crayola has revealed details of its upcoming Holiday 2025 product lineup which adds new licensed characters to several long-standing collections.
The company plans to introduce a slate of products that feature licensed characters from Bluey, Paw Patrol, Dora, Lilo & Stitch, Sonic the Hedgehog, Stranger Things and more.
“This holiday, Crayola is celebrating our unique color variety, collectability, and customization to inspire everyone to experience creative moments,” said Crayola CEO, Pete Ruggiero. “Imagination has no limits and we are bringing color and creativity to the world one smile at a time.”
Previewed at Crayola’s booth during the 2025 Toy Fair, the lineup places a particular focus on the Bluey preschool franchise.
The collection introduces Bluey to the company’s Scribble Scrubbie Pets and Color Wonder Light Up Stamper collections.
The licensed Color Wonder Bluey Light Up Stamper set offers a mess-free stamp option that features specially designed ink that is only visible when it is used on Crayola’s Color Wonder branded paper.
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Featuring Bluey, Bingo and Bandit, the Scribble Scrubbie Bluey Poolside playset offers a durable and easy-to-clean play experience.
The full playset includes three licensed character figures, a pump pool, an inner-tube and a recolorable scenic background.
Kids can also transform the Scribble Scrubbie Pets into digital companions through the Scribble Scrubbie Pets app.
Additional highlights from the company’s 2025 line-up include a Colourwhirls Arena, a Marker Airbrush craft kit, two All-in-1 Goo Sensory stations and exclusive Retired Colors packs.
Featuring previously retired colors from Crayola Crayons, the company is adding limited-edition Colored Pencil and Marker packs to its Retired line to provide the reintroduced crayon colors in additional artistic formats.
The colors offered in the limited-edition packs include Dandelion, Mulberry, Blizzard Blue, Raw Umber, Lemon Yellow, Orange Red, Violet Blue, and Magic Mint.
“Following the enthusiastic response to our retired crayon color collection, we’re thrilled to share even more art-inspired activities with innovative twists,” said Ruggiero.
A subsidiary of Hallmark Cards, Crayola is an art supply company that specializes in children’s creative expression products and experiences.
Known for the Crayola Crayon that was initially introduced in 1903, the Crayola brand has grown to include a wide range of art tools, crafting activities and creativity toys.