By Allison Watkinson
TLL Reporter
Crocs and Haribo have teamed up to launch a limited-edition footwear collaboration inspired by the Goldbears gummy brand.
The licensed candy collaboration includes a new co-branded Crocs’ Classic Clog design and exclusive Goldbear’s Jibbitz charms.
“At Crocs, we’re all about embracing the unexpected,” said Crocs VP, Matias Infante. “Our collaboration with Haribo is the perfect example of that—melding comfort, fashion and self-expression with a dash of joy. It’s everything our fans love and more.”
Available in child and adult shoe sizes, the Haribo Classic Clog features design elements and brand logos from the popular gummy candy brand.
These elements include a translucent design, an embossed sole with Goldbears details and pivoting Haribo-branded heel straps.
“The Haribo Classic Clog is a fun collaboration that lets fans show off their love of Goldbears in a whole new way,” said Haribo of America VP, Seth Klugherz. “This collection captures the childlike happiness and nostalgia of everyone’s favorite gummy bears.”
Adult fans can personalize their pair with removable Goldbears Jibbitz charms, while the kid-size Crocs come with permanent Goldbears Jibbitz.
The removable charms are available in two styles that are based on Goldbears candy shapes and Haribo’s gummy packaging.
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Officially released on March 11, the co-branded Crocs and Jibbitz are available for purchase through select retail companies, wholesale partners and the Crocs website while supplies last.
First established in 1920, Haribo is a confectionary manufacturer that specializes in creating gummy-based candy products.
Crocs, Inc. is a global company that manufactures, licenses and markets footwear products through their wholly-owned Crocs and HeyDude brands.
The company’s products are sold in more than 80 countries around the world through both wholesale and direct-to-consumer retail channels.
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