By Gary Symons
TLL Editor in Chief
Cronus Global will be showcasing the bubble tea chain Kung Fu Tea for the first time ever at this year’s Licensing Expo.
Kung Fu Tea is known as the brand that puts a bit more punch into tea time. It’s the largest bubble tea company in North America, with a large and dedicated following.
This year visitors to Cronus Global’s booth at E196 can learn more about licensing opportunities with Kung Fu Tea, and participate in the “Send a Selfie to Your Bes-Tea” photo opportunity.
Taking place at the Mandalay Bay Convention Center in Las Vegas from May 21 to May 23, Licensing Expo 2024 serves as a platform for brands to present their latest partnerships, collaborations, and licensing programs. Cronus Global is using this occasion to launch the Kung Fu Tea brand into the lifestyle and food & beverage space, and connect with prospective licensees in a memorable and interactive way.
Expo attendees can take a selfie with a life-sized version of Kung Fu Tea’s famous Milk Tea and share this favorite moment from the show with their bestie or “bes-tea.” Participants in the “Send a Selfie to Your Bes-Tea” photo op will receive a Kung Fu Tea Boba Buddy plushie keychain, and 200 lucky selfie-takers will get to experience Kung Fu Tea flavors first hand by winning a QR code voucher for a free Kung Fu Tea drink.
Drink vouchers are redeemable at the Mandalay Bay Kung Fu Tea location or any of the 400 Kung Fu Tea locations throughout the United States.
“We’re excited to meet with prospective licensing partners while bringing fun and creativity to the Expo with the ‘Send a Selfie to your Bes-Tea’ photo op,” says Matt Poveromo, Marketing Manager for Kung Fu Tea. “At Kung Fu Tea, we believe in fostering meaningful connections with our fans, and this event is a fantastic way for attendees to engage with our brand while having a great time.”
In addition to capturing memorable moments, participants can share their selfies on Kung Fu Tea’s Instagram, allowing them to join a community of Kung Fu Tea enthusiasts from around the world.
“We have a great Kung Fu Tea display in the Cronus Global booth and are looking forward to connecting with new partners at the show,” says Kristin Calzada, President of Cronus Global. “The demand for bubble tea flavors and scents is exploding globally, and what better way to visually demonstrate that growth than with a giant Kung Fu Tea Milk Tea?”
If you haven’t tried bubble tea, and particularly Kung Fu Tea’s varieties, the popular beverage that originated in Taiwan is quite an experience.
Also known as pearl milk tea, boba milk tea, or simply ‘boba’, the beverage mixes tea with milk and fruit, and is topped off with chewy tapioca balls. In recent years bubble teas have exploded in popularity around the world. Kung Fu Tea was founded in Queens, New York in 2010, and now, only 14 years later, the franchise has grown to 400 locations.
The company says the traits that have driven Kung Fu Tea’s rapid growth are based on handcrafting every drink with authentic, high-quality ingredients, and the level of training and skill of the staff at each location. The brand’s founders and all of its baristas are ‘Kung Fu Masters’, the company notes, and are passionate and dedicated to changing the face of the beverage industry.
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