By Allison Watkinson
TLL Reporter
Cronus Global will be showcasing a range of brands at booth E196 for this year’s Licensing Expo in Las Vegas.
The agency will introduce its newest licensing partnerships with Zuzubaland, Justina McCaffrey Lifestyle, and Bestway USA, alongside existing clients Unis Technology, EVERI Games and ZURU 5 Surprise Mini Brands.
Zuzubaland is a Brazilian animated series that follows a young bee that loves social media as she goes on adventures in a magical world made of food.
Created by Mariana Caltabiano, Zuzubaland currently includes four seasons of buzz-worthy content and an animated film is currently in development for the series.
Cronus Global is seeking consumer products licensing partnerships for the franchise and will host a Zuzubaland-dedicated booth at A188 at the Licensing Expo.
Justina McCaffrey Lifestyle is a new extension of the couture designer’s existing bridal fashion brand. The Justina McCaffrey Lifestyle brand will focus on direct-to-retail and licensed consumer products programs that relate to the global wedding and event industry.
A gown from Justina’s latest collection will be featured in the first-ever Fashion Showroom at this year’s Licensing Expo. Cronus Global’s main booth will also showcase a graphic of the brand’s popular Alexia II gown from the Kleinfeld Bridal boutique.
In addition, a Cronus Global representative will be available to set up in-person meetings with Justina McCaffrey at booth E196 during the show.
Bestway USA is an inflatable products manufacturer that creates high-quality products designed for both indoor and outdoor use.
ZURU 5 Surprise Mini Brands is a toy and collectible company that specializes in creating detailed miniature replicas of pop-culture brands. The Cronus Global Booth will feature a newly-created Mini Brands Amusement Game promotion that allows players to win a free 5 Surprise Mini Brands Capsule.
UNIS Technology is a multinational developer and manufacturer of coin-operated, redemption, and merchandising games for the arcade industry. Cronus Global’s booth will showcase two of UNIS’s latest licensed games: Mini Brands Mania and emoji ROLLER.
In addition, a limited quantity of complimentary Cronus Global/UNIS Technology trade show reusable bags will be offered to visitors at the Cronus Global booth.
EVERI Games is a global game developer that provides branded slot games, digital games, and gaming systems for casinos. The company’s high-quality gaming products include features such as 4K displays, integrated touchscreens, and surround-sound cabinets.
Cronus Global is a licensing and brand management agency that offers services such as customized product pitches, brand partnerships, management solutions, direct-to-retail initiatives, and more.
The 2023 Licensing Expo trade show is scheduled to take place on June 13 to 15 at the Mandalay Bay Convention Center in Las Vegas.
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