TLL Staff
Plush toy specialist Dan Dee International has just signed a global licensing agreement with the quirky lifestyle brand Smoko.
“This partnership marks a momentous step for both companies as they join forces to bring Smoko’s imaginative creations to life in the form of plush, collectible toys, seasonal and gift items and home décor for department stores, mid-tier and mass market retailers,” the partners said in a statement.
Smoko is a lifestyle brand known for its imaginative and quirky designs, ranging from adorable plush characters to unique household items, while Dan Dee is a leading manufacturer of plush, toys and home décor, known for its commitment to quality, innovation, and customer satisfaction.
The deal will see Dan Dee International leveraging its expertise in toy and décor production to help Smoko deliver a wide variety of its charming and whimsical characters, and capturing Smoko’s unique style.
“We are delighted to partner with SMOKO and embark on this exciting journey together,” said Menal McGrath, SVP, Global Licensing of Dan Dee International. “SMOKO’s imaginative designs and commitment to quality resonate deeply with our own values, making this collaboration a natural fit. We look forward to leveraging our manufacturing expertise to bring SMOKO’s beloved characters to life across a wide variety of product classifications, delighting fans worldwide.”
Smoko is an Aussie slang term for a short break from the daily grind of work. The company was founded under the premise that people need a moment away from the keyboard and the cubicle just to be themselves, and introduce some fun into the work day.
The companies first product was a set of cute, USB-powered hand warmers, but over the years Smoko has grown to create a variety of unique products.
Known for its whimsical and enchanting designs, SMOKO has garnered a dedicated following of fans who are drawn to its charming characters. By teaming up with Dan Dee International, SMOKO aims to expand its brand reach and offer fans new ways to engage with their favorite characters.
“We are thrilled to partner with Dan Dee International to bring our brand to life for wider retail distribution,” said Jeff Yen, co-founder of SMOKO. “Their reputation for excellence in toys & décor manufacturing aligns perfectly with our commitment to deliver products of the highest quality to our customers. Together, we are excited to introduce a new dimension of fun and creativity to the world of toys & décor.”
The partners say this collaboration between Dan Dee International and SMOKO represents a synergy of two innovative companies dedicated to bringing joy and imagination to people of all ages.