• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Trejo’s Tacos and Del Taco Bring the Flavor with New Al Pastor Menu

August 28, 2024

By Allison Watkinson
TLL Reporter
Del Taco and Trejo’s Tacos have launched a licensing partnership to feature Trejo’s roasted pork Al Pastor menu items at Del Taco restaurants.
Al Pastor is a traditional Mexican dish that features fire-roasted pork that is marinated in a mixture of chipotle, onions, garlic and sweet pineapple juice. 
“Teaming up with Del Taco to roll out this Roasted Pork Al Pastor is like sharing a piece of my roots with everyone,” said Trejo’s Tacos founder, Danny Trejo. “This isn’t just about flavor—it’s about putting my heart and soul into every bite. I’m excited for folks to taste the bold, authentic flavors that mean so much to me, now at a Del Taco near you.”
The limited-edition Del Taco x Trejo’s Tacos menu features Al Pastor Street Tacos, Al Pastor Loaded Fries, Al Pastor Epic Burritos and Al Pastor Cheddar Quesadillas.
To complement the flavors of the Roasted Pork Al Pastor menu, Del Taco is also introducing a new Double Pineapple beverage line that includes sweet pineapple flavoring and real diced pineapple pieces.
The licensed Trejo’s Tacos-inspired menu is available for a limited time at Del Taco chain restaurant locations throughout the United States.
Initially launched in 1964, Del Taco is a fast food restaurant chain that offers a variety of Mexican American fusion cuisine that is made using fresh ingredients. 
Del Taco currently serves more than three million diners each week at its numerous restaurant locations across the U.S.
“Our collaboration with Trejo’s Tacos is all about turning up the fun and flavor,” said Del Taco president, Tom Rose. “We’re not just sharing a meal, we’re embracing and respecting the rich cultural history that Pork Al Pastor represents. Partnering with Trejo’s Tacos to create this game-changing menu proves that great quality and amazing flavor can go hand-in-hand with value,” added Rose. “At Del Taco, we’re using real, fresh ingredients to make a variety of authentic and delicious menu items for everyone to enjoy.”
Founded by actor and entrepreneur Danny Trejo and the Larchmont Hospitality Group in 2015, Trejo’s Tacos & Cantina is an LA-based restaurant brand that offers a menu inspired by Danny Trejo’s love of food, Mexican cuisine and Los Angeles sub-cultures.

Filed Under: Restaurants, Trademarks/Brands, U.S., Open Content, Editorial, Top Story, TLL, Recent Headlines, Archive, Food/Beverage, Articles, Featured Tagged With: Larchmont Hospitality Group, Danny Trejo, Del Taco, Trejo's Tacos, Restaurant Licensing Deals, Celebrity Licensing, Food and Beverage

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in