By Allison Watkinson
TLL Reporter
BoxLunch and DreamWorks are launching an exclusive 30th anniversary product range inspired by DreamWorks’ portfolio of animated film franchises.
The licensed Dreamworks anniversary collection includes 25 different styles of apparel and accessories that feature characters and imagery from the company’s popular animated movies.
The Dreamworks franchises featured in the collection include Shrek, Kung Fu Panda and How to Train Your Dragon.
Available through BoxLunch’s official e-commerce website and store locations, the licensed Dreamworks 30th anniversary collection includes an assortment of t-shirts, woven tops, pajamas, hoodies, bomber jackets and more.
BoxLunch is a specialty retail company that offers a curated collection of licensed merchandise based on entertainment and pop culture brands.
The BoxLunch retail company is currently running a charitable promotion alongside the nonprofit organization, Feeding America.
For every $10 spent on BoxLunch products such as the new DreamWorks anniversary collection, the company will donate at least one meal to Feeding America.
The company has guaranteed a minimum donation of a million dollars to its philanthropic partners over the course of the initiative.
The Box Lunch charitable promotion began on Feb. 4, 2024 and will run until Feb. 1, 2025.
A division of the Universal Filmed Entertainment Group within NBCUniversal, DreamWorks Animation is a global family entertainment company that specializes in high-quality feature films and television shows.
The company’s extensive portfolio of entertainment properties is supported by a worldwide licencing program through the Universal Products & Experiences (UP&E) division.
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