• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

EA Games Launches Revolutionary Tech For FIFA 2022

October 4, 2021

Electronic Arts is celebrating the record-breaking launch of EA SPORTS FIFA 22, which features a revolutionary new gameplay technology that EA has dubbed HyperMotion.

The launch comes with what must have been a legendarily expensive launch trailer as well, featuring some of the world’s greatest football (soccer) stars past and present, and even actor/pitchman Ryan Reynolds. You can view the epic launch trailer below.

EA says HyperMotion will give players the most realistic experience of all time for FIFA 22, and is now available on PlayStation5, Xbox Series X|S, and Stadia. The game is available on other platforms as well, but not all will get the new HyperMotion technology, which doesn’t work, for example, on PlayStation 4 or Xbox One.

The new tech is also important for EA and its sports licensing partners, as EA is by far the largest company in the sports video game sector. The HyperMotion is also expected to show up in the upcoming launches of games dedicated to other sports licensing deals with the NBA, NFL and NHL.

EA says more players than ever before are jumping into the new game through early access with more than 5.2 million players worldwide already experiencing the excitement of FIFA 22 hyper realistic technology. As a result, more than 131 million matches have already been played across all game modes, and over 4.6 million squads have been created.

“At EA SPORTS, our premium football experience represents much more than a game. It’s a vibrant and energized community where tens of millions of fans connect across borders and cultures,” said David Jackson, VP Brand, EA SPORTS FIFA. “Through licensing agreements with over 300 partners, we create immersive and authentic football worlds which enable our players to connect with the leagues, teams and talent that make football a universal passion. This year’s title is our best representation of the power of football to date.”

The Most Authentic Football Gaming Experience, Powered by HyperMotion Technology

Powered by HyperMotion technology, EA explains that FIFA 22 on PlayStation 5, Xbox Series X|S and Stadia combines “Advanced 11v11 Match Capture” and “proprietary machine learning technology” to deliver the most realistic, fluid, and responsive football experience. The company says that enhanced feeling of reality allows FIFA 22 to unlock the “raw emotion, passion, and physicality on the pitch.”

To get that reality into the game, EA uses the first-ever motion capture of 22 professional footballers playing at high intensity, and integrates that data into the HyperMotion engine. EA’s proprietary machine-learning algorithm then learns from more than 8.7 million frames of advanced match capture, and writes new animations in real time to create organic football movement across a variety of interactions on the pitch. Whether it’s a shot, pass or cross, EA says HyperMotion technology will transform how players move on and off the ball.

“HyperMotion technology will not only revolutionize the FIFA franchise, but it will also forever change the sports video game landscape,” said Nick Wlodyka, GM, EA SPORTS FIFA. “Our team has spent countless hours listening to community feedback and fine tuning gameplay to provide an innovative title that allows fans to tap into the raw emotion of the game like never before.”

FIFA 22 also features innovation in the popular FIFA Ultimate Team (FUT) mode and redesigns how players compete in Division Rivals and FUT Champions, creating a more accessible way to test skills and progress against other players. The new title also introduces FUT Heroes, showcasing the most memorable players of the game while giving fans the opportunity to recreate the nostalgic moments that earned them a place in the squad of FUT 22 Heroes.

‘Ted Lasso’ To Join FIFA Face-Off Celebrity Gaming Show

EA Announces Multiplatform, Global Expansion of FIFA Gaming Franchise

Filed Under: Open Content, Other, Archive, Articles, Featured, Sports, Entertainment, Video Games and Software Tagged With: Sports Licensing, video game licensing, EA FIFA 22, Electronic Arts licensing, FIFA licensing

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in