By Gary Symons
TLL Editor in Chief
Now, here’s some news to put a smile on your face! 😃
The emoji company has just announced the development of emoji branded entertainment centers, under the brand name emojiplanet.
The deal was brokered by Wildbrain CPLG, representing the emoji company, and Cronus Global, representing UNIS Technology.
The landmark development is a collaboration between the emoji company GmbH, in partnership with UNIS Technology Ltd. This strategic initiative aims to establish the emoji company as a global leader in the rapidly growing family entertainment industry.
Launch plans include an initial rollout of emojiplanet flagship locations in the United States, Canada, and China, and subsequent expansion worldwide.
The emoji company is the proprietor of the emoji trademark, registered for a huge array of goods and services in over 150 countries. Its extensive rights portfolio encompasses over 1,000 trademarks and more than 20,000 emoji brand icons and designs. These are available for legal licensing and merchandising, including promotions, events, and marketing campaigns.
The partners say emojiplanet centers are set to “revolutionize the family entertainment space by offering fans of the emoji brand an immersive experience.” Visitors to emojiplanet will have the chance to play unique emoji-themed arcade games and crane machines, experience social media-worthy moments throughout the center, and be given the opportunity to win or purchase exclusive emoji branded merchandise.
Marco Huesges, CEO and Founder of the emoji company GmbH, says he expects families will ❤️ the new entertainment centers.
“We are excited to create physical spaces where families can engage with the emoji brand in an interactive and fun-filled environment,” says Huesges.
Unis is the other partner that’s making the emojiplanet centers happen. Founded in 1993, UNIS Technology is a top amusement game manufacturer, and a leader in creating memorable entertainment experiences.
Unis general manager Steven Tan says he’s excited 🤩 to be involved with the project.
“Our collaboration with emoji, an iconic brand, is a significant milestone,” says Steven Tan, General Manager of UNIS.” Through emojiplanet Arcade Centers, we’re not only delivering a unique experience but also a vibrant platform for fans to immerse themselves in the world of the emoji brand like never before.”
Partnering with emoji is certainly a big win 🏁 for Unis. The emoji brand is among the top licensing brands in the world, partnering with more than 1,400 brands, including corporate giants like Sony Pictures, PUMA, L’Oreal, and Burger King, generating more than $3 billion in retail revenue over the past six years, which is an awful lot of 💰!