The new light and crispy snack is currently available in two great flavors: Hostess Twinkies and Hostess Ding Dongs
Evergreen Licensing announced today the company has added the iconic Hostess Twinkies and Hostess Ding Dongs brands, from Hostess Brands Inc. to its lineup in the fast-growing licensed popcorn category. “We are very proud to work with the Hostess Brands team to create this tasty popcorn treat. Our goal is always to look for innovative ways to extend our licensing platform and bring new products to our retail partners and consumers,” said Sue McCabe, President and CMO of Evergreen Licensing. “We would like to thank the Global Icons team for their support and efforts in facilitating this opportunity with Hostess Brands.”
McCabe says, with a product that is light, crispy and sweet, this new popcorn makes for a perfect snack, and perfectly evokes the legendary taste of the Hostess Twinkies and Ding Dongs brands. Both Hostess Twinkies and Hostess Ding Dongs popcorn are available in two convenient sizes and can be found in grocery, mass, dollar and convenience stores nationwide.
Evergreen Licensing is a leading producer of premium value products that consistently deliver on being “best in class” in growing each of its consumer segments. With over 30 years of experience in brand licensing and manufacturing, Evergreen’s core expertise is to identify leading national brands and extend those brands into new and innovative categories.
Evergreen’s food brand portfolio includes a growing number of licenses across multiple categories, including Dippin’ Dots, MoonPie, Hostess, and Skippy.
Hostess Brands is one of the world’s top snack food producers, and trades on the NASDAQ under the banner TWMK. Hostess just made headlines as it continues its growth through a strategic merger with the US company J.M. Smucker, which is paying $34.25 per share in a cash and stock transaction, representing a total enterprise value of approximately $5.6 billion
The planned acquisition marks a major development in the snack category of the food and beverage industry, as Hostess is among the best known brands in the sector.
“We are excited to announce the acquisition of Hostess Brands, which represents a compelling expansion of our family of brands and a unique opportunity to accelerate our focus on delighting consumers with convenient solutions across different meal and snacking occasions,” said Mark Smucker, who is the chair of the Board, president and CEO.
Hostess president and CEO Andy Callahan says the deal is far from the end of Hostess Brands as a major force in the food and beverage sector, and in fact, the merger is a strategy that will result in further growth.
“Today represents another exciting chapter for Hostess Brands as we combine our iconic snacking brands with The J.M. Smucker Co.’s family of beloved brands,” Callahan explained. “We believe this is the right partnership to accelerate growth and create meaningful value for consumers, customers and shareholders.
“Our companies share highly complementary go-to market strategies, and we are very similar in our core business principles and operations,” Callahan added. “Above all else, Hostess Brands and The J.M. Smucker Co. share a deep commitment to inspiring moments of joy and satisfaction through our products, and we look forward to continuing to do so as part of The J.M. Smucker Co. family.”
The merger brings several of the world’s top snack brands under one roof, as Hostess logs annual sales of roughly $1.4 billion for its top brands, such as Hostess Donettes, Twinkies, Cupcakes, Ding Dongs, and Zingers, as well as a variety of Voortman cookies and wafers. And now, of course, you can add flavored popcorn to that list.
For more information about Hostess Brands please visit www.hostessbrands.com.