The fashion entrepreneur Rachel Zoe has announced a lineup of new licensing partnerships as she expands her brand into new categories.
Those new categories include home, interior design, baby, intimates, activewear, and more, with licensed collections from Azzure Home, Berkshire Fashions, Brewster Home Fashions, Bloomin Baby (a division of GMason), K&Y, Keeco, and Reunited Apparel.
“My mission is to empower and inspire style and glamour that is both accessible and attainable for all areas of life, and I am beyond thrilled to announce these partnerships in new and exciting categories for our brand and community,” said Zoe.
Zoe says her agency United Talent Agency (UTA) is an integral partner in building out the brand, and assisted in brokering many of these new licensing deals.
Those new licensees join an already impressive portfolio of partners in the fashion sector, including Aldo, ACCO Brands, Modo, and The Premiere Group.
The Rachel Zoe brand is different from most in that it is based on the entrepreneurial spirit and fashion know-how of a single person, somewhat like the Kathy Ireland brand.
Zoe, who is co-CEO and Founder of Rachel Zoe, Inc., CURATEUR, Rachel Zoe Collection and The Zoe Report, and Chairwoman of Rachel Zoe Ventures, is also an influential entrepreneur, global fashion authority, media personality, venture capitalist, and philanthropist.
After achieving the highest recognition as a globally in-demand stylist, Zoe’s career catapulted to include an eponymous Bravo show, two New York Times bestselling books, and an online style destination where she currently serves as editor-at-large, plus an ever-growing list of philanthropic efforts and brand collaborations.
In her role as Chairwoman of Rachel Zoe Ventures, Zoe serves as an active investor and advisor to an esteemed portfolio of brands.
Among her latest endeavors, Zoe launched her new podcast, Works for Us, as well as her luxury shopping membership, CURATEUR, which offers women from all over access to her world of curated style.
The most recent slate of licensing partnerships includes a wide variety of products, as detailed below:
Azzure Home – Unveiling this fall, Zoe’s collection with Azzure Home will include Tabletop, Picture frames, Storage and Organization, Feeding, Paper party, Gift wrap, and more, all in Rachel’s signature aesthetic.
Brewster Home Fashions – Having recently launched in spring of this year, the collaboration with Brewster Home Fashions’ WallPops! showcased six stunning wallpaper designs, each inspired by Zoe’s enduring love of animal print, metallics, and deco-inspired motifs.
Berkshire Fashions – Launching this fall, the collaboration will include socks and hosiery, ruanas, cold weather accessories, and hats/headwear for both women and girls.
Bloomin Baby – Having launched this spring, Zoe’s baby and infant apparel and accessories collaboration with Bloomin Baby, a division of GMason, spotlights baby boy and girl, layette, and playwear clothing, all styled by Rachel Zoe. The RZ by Rachel Zoe collection is available in select retail stores and major online platforms, while also widely available throughout the U.S. market.
K&Y – Debuting this fall, the collaboration includes intimates, sleepwear, lounge, and activewear for women, ranging from $29.99 – $59.99.
Keeco – Available exclusively at Sam’s Club this Fall, the bedding collaboration will feature comforters and quilts in Zoe’s signature colors and prints.
Reunited – Recently launched with Zoe’s partnership with Express as the brand’s Lead Style Editor, Zoe’s exclusive Spring/Summer apparel collection with Reunited features elevated and stylized looks for both women and men.