By Allison Watkinson
TLL Reporter
Miraculous Corp has partnered with Fever to create a year-long live experience for the Miraculous franchise’s 10th anniversary.
Debuting in Mexico City in Spring 2025, the licensed Miraculous experience will allow fans to interact with a gamified treasure hunt with Ladybug and Cat Noir to save Paris from the villainous Hawk Moth.
“Miraculous Corp is focused on building upon the enormous success and enthusiasm for the Miraculous brand, with a key focus on significantly expanding our presence in the live-entertainment space,” said Miraculous Corp CEO, Andy Yeatman. “Partnering with Fever, the global leader in live experiences, ensures that our fans will be treated to a thrilling, larger-than-life adventure packed with engaging, interactive elements that will captivate audiences of all ages.”
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Launched in 2014, Fever is a global live entertainment company that works with creators, brand owners and event venues to develop and expand live experiences through its data-driven discovery platform.
The Fever entertainment discovery platform allows users to find and participate in local experiences such as immersive exhibitions, interactive theatrical events, festivals, pop-up restaurants and more.
“Fever is thrilled to partner with Miraculous Corp and bring the magic of their beloved characters to life through unique and unforgettable experiences,” said Fever regional manager, Cesar Ruiz Encina. “Collaborating on the Miraculous experience is an exciting opportunity to create immersive events that will captivate audiences of all ages. We look forward to working together and delivering moments that inspire wonder and joy.”
The decision to kick off the year-long Miraculous experience in Mexico City follows the results of a BrandTrends International report from April 2024 that highlighted Mexico as one of the top markets in the world for Miraculous’ brand awareness and popularity.
The results of the global BrandTrends survey found that a high number of participants located in Mexico ranked the Miraculous franchise among their top three brands and that the country ranked second in brand awareness among girls from three to nine years old.
Owned by the Miraculous Corp joint-venture company, Miraculous – Tales of Ladybug and Cat Noir is a global fantasy-adventure entertainment franchise that follows two magical teenaged superheroes that are dedicated to saving Paris from nefarious supervillains.
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