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Film Licensing: MGM Turns Legally Blonde Into Mobile Game

August 19, 2022

Fancy yourself as a crack legal mind, ready to match wits in the courtroom? If so, it’s time to download Legally Blonde: The Game.

MGM has partnered with Playside Studios to bring an innovative new game to mobile devices everywhere, featuring clever puzzle mechanics combined with captivating narrative.

The game, of course, is based on MGM’s massive hit Legally Blonde, which marks its 21st anniversary this year. It’s also the film that turned actor Reese Witherspoon into an A-List movie star.

Now, Legally Blonde: The Game lets players experience all the legal intrigue, sassy one-liners and extremely pink fashion of this storied franchise.

The game is also part of the Legally Blonde Turns 21 licensing celebration, says MGM’s EVP of Consumer Products and Experiences Robert Marick, a program designed to celebrate the franchise’s pillars of empowerment, education, humor, and pink fashion.

Enjoy some legal shenanigans with the MGM x Playside mobile game, Legally Blonde.

“Legally Blonde has been embraced by multiple generations of fans and the larger cultural zeitgeist,” said Marick. “It’s become much more than a movie and with the launch of this mobile game, PlaySide is helping us build out another fun experience that fans can indulge in outside of watching the films.”

Produced by PlaySide Studios Limited (ASX:PLY) in partnership with Metro Goldwyn Mayer (MGM), Legally Blonde: The Game represents the first time the franchise has graced the smartphone screen.

Playside CEO Gerry Sakkas says he was delighted to partner with MGM to bring the hugely popular franchise to the world of mobile gaming.

‘PlaySide has a long history of bringing massive IPs to life through video games, and Legally Blonde: The Game is no different,” said Sakkas. “At its core, Legally Blonde is about following your dreams and never letting anyone get in the way of what you set out to achieve, and that’s been the secret to why people can’t get enough of the franchise 21 years later.”

The partners say the game, much like the franchise, aims to empower the player, by navigating through a narrative about growth and finding your feet in the law industry while “bending and snapping” societal expectations.

“With our diverse team of talented designers, narrative writers, concept artists and audio composers, we’ve strived to make a title inclusive of anyone and for everyone to play and enjoy,” added Sakkas.

The game design includes diverse character customization options, casting, and empowering freedom of expression and speech through narrative choices.

Alongside the exciting, bite-sized narrative and romance options, players will earn Stars to continue the storyline, unlock sleek fashion designs, earn exclusive boosters and more across more than 500+ levels of themed board layouts.

Legally Blonde: The Game can be downloaded for free on iOS or Android devices.

PlaySide Studios Limited is Australia’s largest publicly listed video game developer. It provides titles in a range of categories, including self-published games based on original intellectual property and game development services in collaboration with studios such as Take-Two Interactive, Activision Blizzard, Meta,Disney, Pixar, Warner Bros, and Nickelodeon. The company’s portfolio consists of 60 titles that are delivered across four platforms, which include mobile, virtual reality, augmented reality, and PC.

Amazon Shakes Up Streaming With MGM Acquisition

https://www.thelicensingletter.com/mgm-hosting-summit-on-iconic-movie-brands/

 

Filed Under: Editorial, Open Content, Entertainment/Character, TLL, Interactive/Online, Recent Headlines, Archive, Other, Articles, Film, Featured, Entertainment, Video Games and Software Tagged With: Playside Studios, Legally Blonde: The Game, Game Licensing, MGM licensing

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