• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms

March 15, 2023

By Allison Watkinson

TLL Reporter

Warner Bros. Discovery and Egan Escape Productions have partnered for an escape room experience inspired by the horror franchise IT.

The licensing deal for this terrifying but thrilling experience was managed by Warner Bros. Discovery’s Global Themed Entertainment division.

The licensed Escape IT experience features two multi-room escape adventures inspired by the IT film and its sequel IT Chapter Two. The attraction includes special effects, lighting, animatronics, live actors, and more than 20 interactive rooms.

In addition, the Escape IT attraction includes carnival-style midway games and a full-scale IT-themed retail store with exclusive custom merchandise.

“It’s been such an exciting venture to work with Warner Bros. Discovery Global Themed Entertainment and having the opportunity to bring some of their iconic characters to life in an immersive experience here in Las Vegas,” said Egan Escape Productions founder Jason Egan. “We are passionate about creating the most creative and interactive experiences with this being the most terrifying one yet, as Pennywise the dancing clown welcomes you into the town of Derry.”

Egan Escape Productions is a US-based experiential entertainment company founded by the entertainment specialist and business executive Jason Egan.

The company’s Escape IT Chapter One attraction has officially opened for business and the IT Chapter Two experience is scheduled to launch later this year.

You can see more information and photos at EscapeIT.com

ZAG’s Miraculous Signs With Disney and New Product Partners

Nitro Circus Returns Thanks to Round Room Live Partnership

 

Filed Under: Editorial, U.S., Open Content, Entertainment/Character, Top Story, TLL, Recent Headlines, Archive, Experiential Licensing, Articles, Film, Featured, Entertainment Tagged With: Egan Escape Productions, IT escape rooms, Stephen King's IT, film licensing, Experiential licensing, Warner Bros.

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in