By Allison Watkinson
TLL Reporter
Guy Fieri’s Flavortown brand has partnered with Mon Chateau to launch a line of small kitchen appliances for Mother’s Day.
The licensed kitchen collection will add several high-performance tools to Fieri’s existing line of Flavortown Cookware products.
Developed and distributed by Mon Chateau, the new releases include an Immersion Blender, a Food Processor, a Steam Air Fryer and a Vacuum Sealer.
“Guy Fieri’s influence in the kitchen is undeniable,” said Mon Chateau CEO, Keith Archer. “Guided by his vision for bold, flavorful, and healthy food, we’ve created simple and efficient appliances designed to take culinary creativity, meal prep and food preservation to the next level, while making every meal an experience worth savoring.”
Featuring special moisture-lock technology, the Flavortown Steam Air Fryer includes a 6.5 quart water reservoir that is designed to keep food moist and flavorful throughout the cooking process. It also offers ten preset options, a functional LED touchscreen, a large air basket and a non-stick and dishwasher-safe crisper tray.
With seven customizable settings, the Flavortown Vacuum Sealer is designed to lock out moisture, odors and freezer burn with 50% faster sealing and 40% less power consumption than other vaccuum sealing brands.
The device also includes a large one-touch digital display, quiet performance, precut bags and a sealing roll.
Made using Mon Chateau’s DynamicShaft technology, the Flavortown Immersion Blender includes several advanced features such as one-hand speed control, one-touch speed adjustments, a retractable blending rod and more.
The licensed blender also includes a scratch-resistant blade, a dishwasher-safe design, BPA-free materials and three attachments.
These attachments include a chopper, mixing cups and a whisk.
The Flavortown Food Processor offers users a high-power 750W motor, an 8-cup capacity bowl, 4 speed presets, an easy-feed chute and a safety-locking lid.
Designed with dishwasher-safe and BPA-free parts, the Food Processor is able to chop, slice, dice, shred and knead dough to create different dishes with ease.
“I’m stoked to add these new game changing appliances to the Flavortown Cookware line,” said Fieri. “Whether you’re crisping up wings in the Steam Air Fryer or sealing up leftovers in the Vacuum Sealer, these tools are all about keeping the flavor strong and the cooking process simple.”
The licensed Flavortown Small Appliance line is currently available for purchase through the brand’s dedicated e-commerce website and Amazon.
Flavortown Cookware is a premium kitchenware brand created by celebrity chef and entrepreneur, Guy Fieri.
The brand offers high-performance cookware, appliances and kitchen essentials that are free of harmful chemicals.
Guy Fieri is a celebrity chef, reality TV host and restaurant owner who is known as the mayor of the fictional community of Flavortown.
He is best-known as the host of Food Network series such as Diners, Drive-Ins & Dives, Guy’s Grocery Games, and Tournament of Champions.
Guy Fieri and his related brands are represented by WME, which is part of the Endeavor network alongside IMG.
Founded in 2001, Mon Chateau is a global company that designs and distributes lifestyle products for the textile, small kitchen appliance and cookware industries.
In addition to its in-house brand, Mon Chateau Collections, the company distributes licensed products for a portfolio of partner brands like Tommy Bahama, Brookstone, Sur La Table, Sur La Table Kitchen Essentials and Guy Fieri’s Flavortown.
Jenny Martinez Partners with Xcel Brands for Culinary Collection