By Allison Watkinson
TLL Reporter
Give Back Beauty (GBB) has signed an agreement with Angelini Industries to acquire its AB Parfums company.
Initially founded in 2013 as Angelini Beauty, AB Parfums specializes in creating, developing, marketing and distributing fragrances for wholly-owned brands and licensed properties.
“Our priority as entrepreneurs is to grow and develop the businesses we own,” said Angelini Industries CEO, Sergio Marullo di Condojanni. “Over the years, we have supported AB Parfums and its management team, whom we sincerely thank for their excellent work, in consolidating and growing the company. We believe, however, that AB Parfums can now fully realize its potential within the GBB group; a best-in-class player in fragrances and beauty.
“As a group, we are increasingly focused on two primary development areas,” Condojanni added. “Our long-established pharmaceutical business and industrial technology, where we acquired full control of Fameccanica, now Angelini Technologies, in 2022.”
Per the terms of the acquisition agreement, GBB has become the owner and operator of the AB Parfums company along with its subsidiaries, assets, brands and licenses.
These licenses include international brands like Trussardi, Laura Biagiotti, Ralph Lauren, Maison Margiela, Cacharel, Diesel, Azzaro, Viktor & Rolf and more.
“AB Parfums will operate within the GBB Group as a dedicated business unit for European lifestyle and prestige brands within the fragrance and beauty sectors, while our Paris unit will lead luxury brands, and our two North American units will handle American fashion brands and celebrity beauty projects.” said Give Back Beauty president, Corrado Brondi.
“This acquisition also reinforces GBB’s direct-to-retail distribution in key countries like Italy, Germany, and Spain. Outside Europe, GBB has distribution hubs in the UK, USA, and Canada, alongside regional offices in Latin America, the Middle East, Asia and Oceania.”
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The agreement was overseen by BNL BNP Paribas as the global coordinator and sole underwriter for the transaction.
Angelini Industries was supported by Rothschild & Co as its financial advisor, EY for financial due diligence and Bain & Company for commercial aspects. The legal framework was managed by Angelini’s in-house advisory team.
For GBB, Perani Pozzi Associati advised on intellectual property and Deloitte provided guidance related to accounting, tax and legal regulations.
Operating in over 130 countries across the globe, Give Back Beauty is a privately-owned company that specializes in the creation, production, marketing and distribution of bath and beauty products.
Its Indie & Talent division serves as an incubator and distribution partner for celebrity and lifestyle brands such as Florence by Mills, Blake Brown, Tommy Hilfiger, Chopard, Zegna, and Mercedes-Benz.