By Allison Watkinson
TLL Reporter
Red Toolbox is launching a licensed pretend play toy collection in partnership with the Goodyear automotive company.
The Goodyear Pretend Play Line offers a variety of realistic toys that were designed to allow kids to explore automotive repair and car mechanics through imaginative play.
“Our mission at Red Toolbox has always been to create toys that empower kids to explore, learn, and build through play,” said Red Toolbox CEO, Ami Rosenfeld. “The Goodyear brand is synonymous with quality and innovation, and we are to collaborate with them to bring the world of automotive mechanics to life for kids. The Goodyear Pretend Play Line offers a unique opportunity for children to engage with tools and vehicles in an imaginative way.”
Featuring products that cater to several different age demographics, the licensed collection includes items like tire-changing kits, toolsets and car care accessories.
The product range is designed to include options that allow both individual play and team-based activities.
“We know that when children engage in pretend play, they learn invaluable skills while having fun,” said Rosenfeld. “The Goodyear Pretend Play Line isn’t just about toys—it’s about inspiring the next generation of car enthusiasts, engineers, and mechanics. We’re incredibly proud of this new line and can’t wait for kids to start exploring the world of cars through play.”
The Goodyear Pretend Play line will be released at major retail outlets including Walmart, Costco, Amazon and select specialty stores.
The partnership with Red Toolbox was facilitated by the IMG licensing agency on behalf of Goodyear Tires.
Initially founded in 2007, Red Toolbox is a children’s toy and tool company that offers a wide selection of real working tools and imaginative toys for children.
The company’s portfolio includes collaborations with numerous well-known brands from the DIY, cooking and gardening industries.
This includes partnerships with companies like Stanley, Black & Decker, Char-Broil, Oklahoma Joe’s, Craftsman and more.
Goodyear is a global company that specializes in developing tires, rubber, car care services and more for the automotive industry.