By Allison Watkinson
TLL Reporter
The Nautica lifestyle brand has signed the American gymnast, Olivia ‘Livvy’ Dunne, as the new brand ambassador for its women’s sportswear spring campaign.
Olivia Dunne is an accomplished professional gymnast who currently competes at the collegiate level with the LSU Tigers gymnastics team through a full athletic scholarship at Louisiana State University.
“We’re excited to welcome Livvy Dunne to the Nautica team,” said Authentic Brands Group SVP, Stefani Fleurant. “Livvy’s dedication to her craft and ability to inspire millions aligns perfectly with Nautica women’s sportswear—a line designed for women who are active, confident and embrace a lifestyle that seamlessly merges fashion with performance.”
The Nautica spring collection’s marketing campaign includes images of Dunn wearing items from the women’s sportwear collection on a minimalistic set that features open skies and stylized gymnastics equipment.
The promotional images are currently featured on Nautica’s official website, the Macy’s ecommerce website and at select Macy’s store locations across the United States.
“I am thrilled to be joining the Nautica family,” said Dunne. “It’s a brand that I have been a fan of since I was a child. Nautica perfectly aligns with my lifestyle because it values confidence, versatility and style.”
Nautica’s spring sportswear collection includes a range of casual, ready-to-wear apparel and sports accessories that are designed by G-III Apparel Group.
G-III Apparel Group licenses the design and manufacturing rights for the Nautica brand from its owner, Authentic Brands Group.
Nautica is a global lifestyle brand that creates a wide variety of surf and beach-themed products across more than seventy different retail categories.
Nautica products are currently available in close to a 1,300 stores in 30 countries across the globe, as well as through its dedicated ecommerce website.
Authentic Brands Group is a global brand development, marketing and entertainment platform that represents a portfolio of over 50 lifestyle, entertainment and media brands.
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