By Allison Watkinson
TLL Reporter
Hard Candy has partnered with Girl Scouts of the USA to launch a limited-edition Girl Scout Cookies beauty collection.
The licensed collection includes 20 affordably-priced, cruelty-free products that feature scents, colors and shapes inspired by Thin Mints, Coconut Caramel and Trefoil cookies.
“With this collection, we’ve baked up the perfect treats to celebrate individuality, confidence, and creativity,” said Hard Candy CEO, Curan Mehra. “We love creating collections our community desires, and this one is the sweetest.”
The full line includes a variety of product offerings across both makeup and beauty accessories.
In the makeup category, Hard Candy has developed Girl Scout-inspired eyeshadow palettes, flavored lip oils, mascara, canvas primers, lip markers and highlighters.
For accessories, the brand has created cookie-themed plush headbands, press-on nails, velour powder puffs and nail sticker sets.
The limited-edition Hard Candy x Girl Scouts collection is available for purchase through Hard Candy’s official website, as well as through Walmart’s store locations and e-commerce platform.
In connection with the partnership, the Hard Candy brand will also be making a donation to Girl Scouts of the USA to support the organization in its future programs and initiatives.
“Girl Scouts is a place where girls can unapologetically be themselves and express their individuality,” said GSUSA chief revenue officer, Wendy Lou. “This collection with Hard Candy is inspired by our iconic cookie flavors and scents. Girl Scouts’ mission is to build girls of courage, confidence and character, who help make the world a better place.”
A division of the World Association of Girl Guides and Girl Scouts, GSUSA is a non-profit youth organization that teaches its members practical life skills through a wide range of programs.
These programs include outdoor sporting events, community service initiatives, STEM education, camping, cookie sales, first aid training and more.
Girl Scout Cookies are currently produced by Little Brownie Bakers and ABC Bakers through an ongoing licensing agreement with GSUSA.
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