Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set

By Allison Watkinson
TLL Reporter
Hasbro Inc. and Kross Studio have revealed a limited-edition Transformers: Rise of the Beasts watch set as part of their new licensing partnership.
“The Transformers franchise has delivered action-packed entertainment on the big screen for over 15 years, and every new adventure deserves a special moment,” said Hasbro SVP, Tom Warner. “To celebrate the new Transformers: Rise of the Beasts film, we sought to create something truly remarkable. That’s why we collaborated with Kross Studio on an exquisite, bespoke offering of handcrafted timepieces that are sure to delight our loyal fans and collectors, alike.”
Kross Studio is a Swiss watch manufacturer that creates luxury timepiece collector sets based on licensed pop culture brands.
The co-branded Transformers: Rise of the Beasts timepiece features decorations inspired by the new feature film such as the Maximal Inca murals, the Autobots icon on the D-ring key, engraved words in the Cybertronix language, and Mechatron Green lacquer.
The collection also includes a functional sculpture of Maximal Airazor that was designed by both Hasbro and Kross Studio’s creative teams to artfully present the Transformers: Rise of the Beasts watch.
“We are proud to continue our track record of forging alliances with the entertainment industry’s biggest leaders and to continue delivering rare and engaging collectibles that unite the world of horology and pop culture like never before,” said Kross Studio CEO, Marco Tedeschi.
Kross Studio’s collaboration with Hasbro is the latest licensing partnership for the Swiss watch manufacturer. Since Kross Studio’s creation in 2020, the company has partnered with entertainment brands from Lucasfilm, Warner Bros. Discovery, DC Comics, and HBO.
The Kross Studio x Hasbro Transformers: Rise of the Beasts Collector Sets will be available for purchase at Kross Studio’s official website, distribution partners, and select authorized retailers.