Hasbro Unveils First-Ever Transformers x NFL Action Figure Lineup

TLL Staff

Hasbro has announced a groundbreaking collaboration with the National Football League to launch a unique series of Transformers x NFL action figures.

This marks the first time the iconic robot franchise has partnered with professional football for an officially licensed collectible line.

The inaugural wave includes four team-inspired characters: Dallas Cowboys’ Starblitz, Pittsburgh Steelers’ Steelsmash, Green Bay Packers’ Tundra Prime, and Kansas City Chiefs’ KC-59. Each 5.5-inch figure transforms from a robot into a football helmet in 23 detailed steps, blending the classic Transformers aesthetic with the energy of the NFL.

The figures are designed with intricate poseability and come with accessories such as a miniature football and a wearable helmet for the robot. The line is aimed at collectors and fans of both franchises, offering a fresh spin on character-based storytelling and play.

“Teaming Transformers up with the NFL is an extremely exciting milestone as we explore strategic and innovative ways to grow the franchise,” said Tamara Grindrod, Global Play Leader for Action Brands at Hasbro. “This collaboration is a great example of how we’re connecting new and passionate fanbases with our iconic characters.”

The debut of the Transformers x NFL collection was highlighted in a recent episode of the Games with Names podcast, hosted by Super Bowl MVP Julian Edelman. Edelman, who has previously worked with Hasbro, praised the partnership as a personal passion project.

“It’s a dream to see two of my favorite worlds come together,” Edelman said. “These collectibles are something special for football and Transformers fans alike. You’ve got to see them in action.”

The episode is now available on YouTube, Apple Podcasts, Spotify, and other major platforms.

Fans eager to secure the new figures can pre-order them starting today via Amazon’s dedicated Transformers store, which also features exclusive items and NFL-inspired products.

This innovative collaboration represents a new chapter for both Hasbro and the NFL, bringing together two powerhouse brands to deliver a product line that promises to be more than meets the eye.