By Allison Watkinson
TLL Reporter
Hasbro and Gramercy Products are expanding their long-standing licensing partnership with a new product collection called NERF DOG Glow.
Gramercy Products is a consumer product design and manufacturing firm that specializes in licensed pet toys and pet products.
The licensing partnership between Gramercy Products and Hasbro first began in 2013 with the launch of the original NERF DOG pet product line. Gramercy Products has remained the exclusive worldwide manufacturer of NERF DOG toys since the brand’s initial creation.
“The NERF DOG brand has long offered a line-up of high-quality and functional toys to meet every dog’s playtime needs, and this new Glow technology allows them to keep playing that game of fetch after dark,” said Gramercy Products co-CEO Daniel Troiano.
The NERF DOG Glow product line includes six glow-in-the-dark pet play products that are designed to be safe, long-lasting, and highly-visible for playing with dogs in low-light conditions.
The currently available NERF DOG glow products are the Nerf Dog Glow Starter Pack, the Nerf Dog Glow Translucent Blaster, the Nerf Dog Glow Launching Duck, the Nerf Dog Glow Squeak Tennis Ball 4-Pack, the Nerf Dog Glow Ball 2-Pack, and the Nerf Dog Glow Squeak Bubble Bone.
“It’s been inspiring to see how well the introduction of NERF DOG has been able to translate the over-the-top active play captured by the NERF brand and
into the dog aisle to create new types of experiences for consumers,” said Hasbro director, Bradley Bowman. “NERF DOG Glow’s innovative technology and customer-first problem-solving perfectly exemplifies our Blueprint 2.0 strategy. We’re focused on finding new ways to deliver exciting brand extensions across our portfolio for every member of the family—including man’s best friend!”
The NERF Dog Glow Starter Pack set comes with a a rechargeable ultra glow-in-the-dark ball and a portable charging case.
The NERF Dog Glow Translucent Blaster comes with a rechargeable ultra glow-in-the-dark ball and a NERF DOG blaster that can launch the ball up to 50 feet away.
The NERF Dog Glow Launching Duck toy is a glow-in-the-dark dog toy that is designed to function like a slingshot. The toy can be launched up to 75 feet away per shot.
The NERF Dog Glow Squeak Tennis Ball 4-Pack includes four rechargeable glow-in-the-dark tennis balls with a built in squeaker.
The NERF Dog Glow Ball 2-Pack includes two of the brand’s rechargeable ultra glow-in-the-dark balls.
The NERF Dog Glow Squeak Bubble Bone is a rechargeable ultra glow-in-the-dark toy that features an easy-grip bubble texture and a built-in squeaker.
The NERF DOG Glow toy collection is available for purchase exclusively at PetSmart both in-store and online.
Additional products for the collection are expected to hit retail later this year.