By Allison Watkinson
TLL Reporter
Home Chef has launched two new licensing collaborations to bring the flavors of Ayesha Curry and SpongeBob SquarePants to its meal kits.
Featured on Forbes 30 Under 30 list, Ayesha Curry is an award-winning chef, restaurateur, author, actress, producer, and entrepreneur.
Her accessible approach to cooking and Sweet July lifestyle brand has established Curry as a sought-after expert in the food and lifestyle industry.
The limited-edition collaboration between Home Chef and Ayesha Curry has brought exclusive recipes and fresh ingredients inspired by her cookbooks to Home Chef’s meal kit portfolio.
“Partnering with Home Chef to bring some of my favorite recipes into people’s homes has been such an amazing experience,” said Ayesha Curry. “As someone who’s always on the go—whether traveling for work or having fun with my family—I know how much of a game-changer it is to have ingredients delivered to your home to make fresh meals easily,” added Curry. “I love that I can bring a little bit of my kitchen straight to your table with Home Chef, in a way that’s convenient and packed with flavor.”
Some of the highlight dishes from the Ayesha Curry menu include sweet chili shrimp, mezze-style flatbreads, sweet sambal yellowtail, apricot-glazed salmon, pan-seared filet mignon and more.
Running from February 18 to March 14, customers can place orders for the licensed Ayesha Curry collection through the official Meal Kit website.
Recipes for the collaboration will change weekly and come in a variety of formats including the classic Meal Kit, the Express Plus and the Culinary Collection.
In addition to the licensed meals, Home Chef is running an online Ayesha Curry contest that will offer exclusive rewards to five winning participants.
The rewards include a Sweet July telegraph collection dimple cup a $100 Home Chef gift card and all the ingredients they’ll need for a Spicy Pineapple Margarita, a Ginger Orange Spritzer mocktail and Domaine Curry Cabernet Sauvignon to pair with the celebrity chef’s licensed meal kits.
Fans can enter the contest by leaving a comment on the Ayesha Curry recipe they are most looking forward to and tagging a friend on Home Chef’s Instagram giveaway post between February 21 through March 4, 2025.
“Ayesha’s cooking is all about bold, vibrant flavors, and we knew she would be a perfect partner to create unforgettable meals for Home Chef customers,” said Home Chef marketing director, Raquel Brown. “This collaboration offers home cooks fresh, exciting ways to explore new cuisines while making mealtime effortless and enjoyable.”
As well as the Ayesha Curry collaboration, Home Chef has launched a partnership with Nickelodeon for a collection of recipes based on the studio’s SpongeBob SquarePants franchise.
Running from February 25 until March 21, the four-week long collaboration is offering a range of rotating recipes and exclusive promotions inspired by characters and episodes from the Spongebob Squarepants animated series.
The licensed meal kit options include Plankton’s Holographic Beef Meatloaf with Karen’s Salad, a CHOCOLATE! Brownie Cookie Skillet, Pineapple Under the Sea Burgers, Krusty Krab Pizza Flatbreads, Sandy’s Texas-Style Honey BBQ Chicken and Kuddly Krab Chicken Sa-lad.
To further promote the partnership, every meal from Home Chef’s main menu between March 10 and 17 will be packaged in a special-edition Spongebob-themed collector’s box.
As an added treat, new customers who order from the licensed menu can use the voucher code CHEFKRABS to receive a limited-edition Spongebob mini spatula.
“At Home Chef, we’re committed to creating delicious, easy-to-make meals that everyone can enjoy,” said Home Chef marketing manager, Kayla McCreery. “Teaming up with SpongeBob SquarePants allows us to bring a playful twist to mealtime, offering a fun way for fans of all ages to recreate the flavors of Bikini Bottom, no boating license needed.”
Founded in 2013, Home Chef is a meal solutions company that specializes in providing pre-portioned food boxes and recipe cards to its customers through its online store and retail presence. The Home Chef company is a subsidiary of Kroger Co.